Features

features

“There will always be people to guide and help inform our decisions”: The state of influencer marketing in New Zealand

Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as ...

Sparking authentic conversations with Populr
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Sparking authentic conversations with Populr

Influencer Month kicks off with New Zealand's leading influencer marketing platform, Populr. Here, managing director, James Polhill, talks about sparking authentic conversations between brands, influencers and their fans, while reaching millions of customers across all major platforms.

features

TVNZ-NZ Marketing Awards 2019: DB Breweries wins Best Brand Transformation

DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.

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People, action, technology and giving it a go: key takeaways from Data Insight’s DI Day

Last month, New Zealand’s business leaders and their analysts gathered for a deep dive into leveraging data and harnessing insights to drive data-driven decision making ...

news

We'll take it from here: Stanley St on going independent

Gone is the red building at 22 Stanley Street in Parnell, Auckland as New Zealand’s newest independent agency has taken over. Dubbed Stanley St, the ...

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Stitch Consultancy opens strongly in New Zealand

Stitch, a new advertising and marketing technology consultancy agency, has opened its doors. Stitch is led by co-founders Adnan Khan and Simon Wedde, and along ...

features

TVNZ-NZ Marketing Awards 2019: Auckland Council's Emily Thorn named Rookie Marketer of the Year

Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s ...

awards

DB Breweries spreads its wings, wins Supreme at TVNZ-NZ Marketing Awards

To turn Tui’s fortunes around, DB Breweries brewed up a new drink, and while it sports the Tui logo, it’s not a beer.

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When is a prescribed solution not the right answer?

Sometimes the brief can miss the mark when expectations are too tight. Here, Insight Creative tells us how the prescribed solution isn’t always the best ...

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How Phantom Lab is mixing art and innovation

From treasure hunts to lenticular images and interactive posters, Phantom Billstickers is generating attention for advertisers and entertaining passerby’s. We talk to its marketing manager ...

features

TVNZ-NZ Marketing Awards 2019: Jo Mitchell brings taste of New Zealand to McDonald's, named Marketer of the Year

When Jo Mitchell, McDonald's NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New ...

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