This week marked New Zealand's very first Think With Google event, 'Bridging the Digital Divide'. Here, country director of Google New Zealand Caroline Rainsford shares how these events will help create meaningful business connections.
Women in marketing in New Zealand are curious, creative change-makers. To celebrate their impact on the industry and dive deep into some lively discussions about what it's like to be a woman in the industry, the Marketing Association is hosting its Women In Marketing event next Tuesday, which is the first of its kind. Speakers on the line up include Anna Dean and Angela Meyer, co-founders of Double Denim, Cassie Roma, head of content marketing at The Warehouse Group, Caitlin Attenburrow, brand manager at Whittaker's, Julia Jack, chief marketing officer at Mercury and Idealog's Elly Strang, who will be moderating a panel with some of the previously mentioned women. Read on for more details on where to find tickets.
You may of heard of the story that went viral in New Zealand and further abroad about an Auckland man who works in advertising and brought a clown as a support person with him to the redundancy meeting. DDB regional chief creative officer for Australia and New Zealand Damon Stapleton recently hired this man, and shares how the story struck him as an example of how creativity can change the rules of any situation and get your power back.
People, action, technology and giving it a go: key takeaways from Data Insight’s DI Day
Last month, New Zealand’s business leaders and their analysts gathered for a deep dive into leveraging data and harnessing insights to drive data-driven decision making throughout their organisations. Erin McKenzie attended the event to learn what organisations need to do to their data-transformation.