IABNZ's Internet Advertising Report for Q4 2018 has been a released, with total digital revenue in 2018 reaching $1.058 billion following four consecutive quarters of double-digit growth. The total represents nearly 15 percent growth year-on-year.
More than one model in the sea, part two: how organisations are taking the reins of their advertising
The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there's more than one model in the sea.