Facebook signs partnerships with three of Australia’s independent publishers
Today Facebook announced that letters of intent have been signed with Australian independent news organisations…
GroupM launches AI-powered influencer marketing platform
The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in…
Where have the cookies gone, and what will I eat now?
In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this new reality for the Cookie means for marketers, creatives and…
Beyond the Rainbow Bandwagon – Challenge Accepted
We’re in Pride month which is something that has been increasingly on-trend for companies and…
Keep me logged in: The growing importance of the consumer direct relationship
Consumers want brands to know them, serve them personalised offers and experiences, and yet respect…
2020 Wrap-up: S*it Shows & Silver Linings
Dream on, Dreamer. My wife & I welcomed in 2020 with friends. The song playing…
Recession: The saviour of marketing
By Grant Maxwell – Client Service Director, Uprise Digital Let’s face it: We’re in a…
The Demise of the Cookie Monster – What’s Next for Digital Marketers?
In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been more in focus. True’s Senior Strategist, Harry Taylor, discovers consumer…
