Develop fictional eco-brand, win actual stuff from real eco-brand
Back in the 1960s, a clever chap by the name of Tom Robinson created an organic fertiliser, a range of plant and mineral based home products, therapeutics, garden care and pet care and started selling it under the Earthwise name. Up until very recently, however, the Earthwise Home range, which spans laundry, kitchen, bathroom and living products, was only sold through mailorder, health and organic specialty stores. But it’s just undergone a top-to-tail rebrand, had a big boost in investment and has now made its way onto New Zealand’s supermarket shelves. And to celebrate this long-overdue eco-arrival, we’ve got five sample kits of the Earthwise Home Range to give away. All you have to do is come up with an appropriate/inappropriate name for a fictional eco-brand (extra points if you describe the eco-products you’d sell).
Troy McClure
February 15, 2011
Greenwash Household Range
Unilever is proud to bring you an exciting new range of eco-cleaners that's great for the environment, great for your kids and terrific for our corporate BS machine.
Michael
February 15, 2011
1) FutureSafe
2) GenWise
3) PlanetProof
4) Ozone Nozone
This particular brand would sell coal, recycled nuclear fuel, assorted chemicals, non recyclable plastics and full fat milk (delivered by new nuclear powered Fonterra super tankers)
Veteran
February 15, 2011
Greenhouse
Positioning line "Experience the Greenhouse effect"
Veteran
February 15, 2011
Plutonikleen.
It's not just clean, it's Plutonikleen.
Veteran
February 15, 2011
Greenwash.
Vincent Heeringa
February 15, 2011
Resene's Blue House Paint
Eliminate the greenhouse effect today with the all new blue house paint
Erin
February 15, 2011
Bob Ross's Happy Trees – Recycled Paper
Kane
February 15, 2011
Hippy Juice
Kane
February 15, 2011
Bare –
For the Naturist Cleaner
Kane
February 15, 2011
NVYRO.
Kane Stanford
February 15, 2011
Happy Papa
(as in Papatuanuku the Earth God)
(copyright pending)
CJ
February 15, 2011
Looks great on shelf…
Darth
February 15, 2011
"NaturOil"
Organic products that don't contain any oil/petrochemical derivates
O2000
February 15, 2011
"GreenBalls" – An environmentally friendly ointment for swollen testicles.
"Not another eco-friendly company for middle-class people" – Sells eco-friendly products to middle-class people
"No LeEco" – Green tampons.
"Envirosmug" – Fairtrade smugness sold in cartons made of hemp.
NCK
February 16, 2011
"Wipe My eARTH" – ecofriendly Toilet Paper
emu
February 18, 2011
Planet proud
Mary
February 18, 2011
Tip Tap water (it's from the tip straight to your tap)
Dump Rolls (recycled toilet paper)
Tony R
February 18, 2011
Spare Me
Tony R
February 18, 2011
Spare Me is the brand name. Products sold are made out of leftovers, cut offs, rejects and returns of other products that are recyclable.
Kaye
February 22, 2011
SwitchOff
-switch on to SwitchOff and be safe & eco aware.
SwitchOff is the revolutionary plug that fits to any wall and automatically turns off the electricity supply to any device that hasn't been in use – user chooses length of time to activate
Jim
March 4, 2011
"But wait, there's less"
And, true to the name, the infomercials are only 15 seconds long.
Jim
March 4, 2011
Bio-sexual
The dating site that welcomes everyone with a small carbon footprint and an indescriminate libido.
Jim
March 4, 2011
Ruminant's Remedy
Burp smarter New Zealand!
Ben Fahy
March 8, 2011
The eco-warriors have spoken. And the winners are:
Dump Rolls (recycled toilet paper); "No LeEco" (Green tampons); Ruminant's Remedy: Burp smarter New Zealand; "Wipe My eARTH" (ecofriendly toilet paper); and Greenhouse (positioning line "Experience the Greenhouse effect").
Claire
March 11, 2011
Eco-nomise – eco friendly products without the hefty pricetag.
WolfgangK
March 11, 2011
KeTTLE
Miraculously heats H20 to 100 degrees C rendering it ok to drink
WolfgangK
March 11, 2011
Quorks
For use in the business end of the alimentary canal of ruminants in bid to reduce methane output