Write a fake headline, win copies of Every Bastard Says No
To get 42 Below to the point where multinational booze behemoth Bacardi wanted to buy it, Geoff Ross and his gang of merry vodka purveyors had to master the dark arts of PR and viral marketing. They were shameless, controversial, funny and confrontational, and, as a result, they managed to tap into a wide array of media networks to help establish the brand’s reputation.
You can read about the whole entertaining tale of 42 Below in the great new book Every Bastard Says No, which was written in conjunction with his wife Justine Troy. But if you don’t want to pay for the privilege, then just come up with a fake headline to help give Geoff Ross yet more exposure and publicity and sell more copies of the book. So bang your effort on the comment wall and the three best, most enticing and most controversial fake headlines will get a copy.
And, if you haven’t already seen it, here’s the viral ad to promote the book.
Spencer
June 11, 2010
"Geoff Ross is actually a droid" – During a boozed, LSD fuelled session back in the day Steve Jobs and Bill gates created the first AI and a result of that experiment is what we know as Mr Ross….Mrs Ross is apparently not surprised.
iChild
June 11, 2010
Cunt Chapter gets Book Banned
(sorry for using the c word mum)
Marvin
June 11, 2010
"What was the fucking question again?"
Sylvie
June 11, 2010
"MP Shane Jones blames Vodka for his moral decay, promises abstinence."
DP
June 11, 2010
Trojan trumpets spouse
Rusty
June 11, 2010
Why bastards don't drink vodka and how to spot one of these wanker bastards
Parekura Horomia
June 11, 2010
The Diary of the 42 Below founder…"How i fucked Justin Bieber, and got away with it…"
Nigel
June 11, 2010
Madame Tussauds first to honour Ross' work with Wax
Danger
June 11, 2010
Ecoya Candle Shares: Your money up in flames?
BA
June 11, 2010
Penis clad pirate ups the ante in 42 Belows' latest promo
Blackdog
June 11, 2010
When I read about the evils of drinking, I gave up reading.
Blackdog
June 11, 2010
Binge drinking legitimised
MC&B
June 11, 2010
Spirited business tycoon Geoff Ross wax lyricals about his life at 42. When asked if there is any truth to the rumour that the bald head is actually a wig, and he has 20/20 vision, Geoff Ross cut the interview short, stood up and said "no!"
Glen
June 11, 2010
Oh it actually is a book, I just thought it was another marketing campaign.
Anyhow, to carry on the fine tradition of Tabloidism – "Booze Tycoon Blows Himself"
cheapshot
June 11, 2010
Every bastard says yes – even Oprah… how Geoff Ross rose to international notorierty by plying Oprah with vodka and ending up on her Must Read Book List.
Peter M
June 11, 2010
"It's 6AM, I'm trying to sleep and there's some prick next door making vodka in his garage."
One Garage + some potatoes and cold as a bastard= 42 below.
Peter M
June 11, 2010
"It's 6AM, I'm trying to sleep and there's some prick next door making vodka in his garage."
One garage + some potatoes, cold as a bastard = 42 below.
Dom
June 11, 2010
Viral Video Voice (VVV) Fails Miserably To Correctly State Title Of Book, Gets Spanked By Author.
CB
June 11, 2010
Woman who said yes: Ross really has 42 below!
Will
June 11, 2010
Geoff Ross reveals the Pope's dirty little secret on page 74 of his latest book, Every Bastard says No, and why the original title was going to be Every Bastard says No but I screwed them all anyway.
Jules
June 12, 2010
Testing reveals 42 Below actually repackaged Absolut
Sean
June 14, 2010
"42 Below grows penis"
A secret ingrediant in 42 Below vodka has been proven to grow all penises – to the exact length stated on the bottle. 42cm. The truth about the origin of the brand name is revealed. Mrs Ross said to be very pleased.
Chas
June 14, 2010
Candlestick Maker Butchers Baker
Chris
June 14, 2010
Every Bastard that said "Yes" helped to make Geoff Ross millions
samala
June 14, 2010
Hopoate accused of slacking, told to pull finger.
samala
June 14, 2010
Telecoms XT to join forces with BP to find management solutions.
Graham
June 15, 2010
Drinking study confirms answer to meaning of life found to be in 42 Below
David
June 15, 2010
Not Every Bastard Says No But Every Bastard is a Liar
NZmoores
June 15, 2010
"42 below whut?" asks Nicky Watson
Luigi Cappel
June 16, 2010
Hotel Chain offers Shane Jones Porn Video Loyalty Card, Bastard Says Yes!
Andrena
June 16, 2010
Barack Obama Assasinated by the KKK
Kim
June 16, 2010
42 Below founder admits to penile-lengthening surgery….
'Name is actually referring to my length in 'cm' below, Ross boasts…'
Blackdog
June 16, 2010
42 below, every other bastard above
Blackdog
June 16, 2010
Ross Ice Shelf cooler than 42 below, chance of break up now minimal, penguins relieved
Gang Buster
June 16, 2010
hahaha..@samala. Xt and BP getting together…that's funny! XT's network not spreading far enough…BP spreading too far! Now I have a visual on XT man Paul fly fishing in an oil slick..haha..sorry but that's funny.
Gerry Kookmeyer
June 16, 2010
I'm Rick James bitch!
Gerry Kookmeyer
June 16, 2010
When will this title be appearing in the $5 bin? It's a bit pricey.
Casey
June 16, 2010
You think the book's expensive? Try the candles! I have 3 on my mantelpiece all gifted by my romantic husband. At $50 a piece..I burn them when the silverware is out for dinner.
Rep
June 16, 2010
Geoff Ross on how I bet the house with 'ma-&pa-investors' life savings, sold out my staff to some cheque waving overseas investors out… and without being vilified like the Hotchins…
Emma
June 17, 2010
Every Bastard Says No, Bloody Idiots Say Yes!
Mr G
June 18, 2010
Geoff Ross has sex twice, turns water into Vodka. Is he just a naughty boy or is this the second coming.
David
June 18, 2010
Man bites Ross.
Jes
June 18, 2010
GET FREE STUFF FROM 42 BELOW
Jen
June 22, 2010
"Catholic church swaps communion wine for 42 Below to reach heaven above"
Kirsty
June 22, 2010
"NZ vodka revealed as actual answer to life, the universe and everything…"
Lance Wiggs
June 22, 2010
Geoff Ross to play 3rd sheep herder in Christmas Panto
Geoff Ross buried alive in macabre potato massacre
…spuds have their revenge
ST
June 22, 2010
Readers of Ross' book stricken with premanent genital engorgement – seek compensation to replace briefs.
HOWIE
June 22, 2010
DOESN'T LOOK RUSSIAN, DOESN'T TALK RUSSIAN,
DOESN'T ACT RUSSIAN,
BUT DRINKS LIKE A RUSSIAN.
OF COURSE! HE SOUNDS LIKE A RUSSIAN: YOSS,YOSS,YOSS,DAH,DAH,DAH,,YOSS,YOSS,YOSS. DAH,DAH.DAH.
WolfgangK
June 22, 2010
Free vodka for RWC2011
Blackdog
June 22, 2010
Every bastard that said no is now kicking themselves
Blackdog
June 22, 2010
MP's expenses show large consumption of 42 below vodka, the bastards said yes
Blackdog
June 22, 2010
All Whites Goal Keeper Mark Paston credits 42 below for 23 saves
Blackdog
June 22, 2010
Drinkable candles the next big thing
WolfgangK
June 22, 2010
Ross denies sexual relations with intern
Karl
June 23, 2010
Print is Dead, Declares Book.
Chas
June 25, 2010
Children of solo mothers say no. Unlike their parents.
Kim
June 25, 2010
Ross's sexlife goes solo after every bastard said "no"
Blackdog
June 29, 2010
No means yes, or does it?
Blackdog
June 29, 2010
Minge drinking now more popular
macca
June 29, 2010
Like a candle in the wind.
(HOW WE FANNED THE FLAMES OF MARKETING FOR OUR BONFIRE OF SUCCES)
WolfgangK
June 29, 2010
Dentists call from flouride in vodka
WolfgangK
June 29, 2010
I've never heard of mishter rosshh ossiffer
WolfgangK
June 29, 2010
Ross goes teetotal 'for a laugh'
WolfgangK
June 29, 2010
English football squad drown in voddie
Max
June 29, 2010
NO, it's not made from sheep
Spencer
July 2, 2010
Free book competition wins longest competition without naming winner award……Mr Ross says, fuck me, they fell for it…..again.
iChild
July 2, 2010
I concur with Spencer.
My poor in-box is feeling all kinds of spammed with bad meat.
jennie
July 2, 2010
FOR EVERY NON-BASTARD WHO WANTS TO GET AHEAD OF THE BASTARDS.
Blackdog
July 6, 2010
Every bastard commented but no bastard knows when this will end
Martin
August 21, 2010
Who won?
Rep
August 23, 2010
Actually does anyone remember a contest here that actually awarded a prize?
Ben Fahy
August 24, 2010
While we don't usually announce the winners of our comps, I can assure everyone we do send out all the prizes. So for your critiquing pleasure, our panel of headline experts decided the best efforts were: Candlestick Maker Butchers Baker, Cunt Chapter gets Book Banned and Man bites Ross.