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The secret lives of students

January 17th, 2012 by Ben Fahy

Who’s it for: Unitec by Special Group and Film Construction

Why we like it: The final set of 60-second ads in this year-long reality-advertising series showed just how much students can change if they put their mind to it. It was a risky strategy to follow them through thick and thin, but, judging by the warm fuzzies after watching these—and the way the campaign is helping to shift perceptions of Unitec—aiming for authenticity has paid off.

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Tags: Advertising, Film Construcion, Special Group, Unitec

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