The ego has landed, same same but different and Kiwiana luxury
Who’s it for: NZTA/NZ Police by Clemenger BBDO and @radical.media
Why we like it: The human male is a very prideful creature and generally comes equipped with the misguided belief that it is remarkably skilled in all areas. With young men responsible for the vast majority of accidents in New Zealand, this is certainly the case with driving. This campaign takes a different, more humorous tack from the usual road safety messaging and aims to hit ‘em where it hurts: the ego. Questioning male driving abilities seems like a good way to catch their attention (it may have been more effective with a woman). But whether or not trying to make safe driving a masculine domain will change that dangerous behaviour is another matter. Check out the teasers here and here that ran before the main ad.
Who’s it for: Sanitarium Light ‘n’ Tasty by Saatchi & Saatchi
Why we like it: Same same but different: 15 executions where the setting and dialogue are the same, but everything else changes and bizarreness rules. It’s where the mundane meets the Monty Python. And the Flintstones. And the Jetsons. And the Creature from the Black Lagoon. And David Lynch. Check all 15 out here.
Who’s it for: AMI Insurance by DDB NZ and Robber’s Dog
Why we like it: A very Kiwi take on water features, infinity pools, tennis courts and other forms of backyard luxury for the next instalment in the ‘Insuring New Zealandness’ campaign.
David MacGregor
November 23, 2010
I'd like to have been a fly on the wall in the presentation of the Sanitarium campaign.
Not that I really like the idea of being a fly. But, generally speaking, they are less conspicuous than, say, squirrels.
That said; squirrels do have a certain je ne c'est quoi…a kind of feral charm.
I give these ads a month before they are pulled due to lack of interest.
Quack.