Who’s it for: Campaign for Action on Family Violence by DraftFCB
Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has been called the mother of … Read more »
Who it’s for: Dairy NZ by Josh & Jamie and Automatic Films
Why we like it: Kiwis are suckers for a bit of good-natured jingoism. And, whether it be rugby, advertising awards or, in this case, milk production, we love nothing more than claiming mostly humble victories over other, much larger … Read more »
Who it’s for: Sanitarium Up & Go by Ogilvy.
Why we like it: Like farts, double rainbows and men getting hit in the groin, that slurping noise you get near the end of a drink will never stop being funny, especially when it involves the All Blacks. Good to see no-one’s … Read more »
Who’s it for: State by Colenso BBDO
Why we like it: We may be slightly biased, but State’s ‘My 3 Things‘ campaign, which taps into our insatiable love of objects and plays on the fear that we might actually lose them, is a good’un. The big, shiny TVC is … Read more »
Who’s it for: The Women’s Refuge 2010 appeal by Saatchi & Saatchi Wellington.
Why we like it: Powerful, tense and beautifully made. And the treading on eggshells metaphor (as well as that chilling hand on the armchair shot) really gets across how psychologically damaging it can be for women and … Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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