Why did the dextrous native birds paint the road? To get TVC of the week, of course
Who’s it for: Genesis Energy
Why we like it: DraftFCB keep it old school and bravely employ the services of real, surprisingly practical, pukekos for their new TVC, instead of copping out, getting some method actor to put on a pukeko suit and head down to the blue screen. And the behind the scenes clip offers a glimpse into the heady world of animal training. Maybe the talented pukekos can be put to work to fix the national grid.
And this ad is basically the opposite of the one above. Is it in the so bad it’s good category, or the so bad it’s bad category? Just 21 words sung horribly, one very creepy scarecrow and 1980s-esque graphics. It’s the perfect advertising storm.
And the Taste of Yellow Chocolate TVC is pretty good too (you can even judge his creative process).
Duncan Stuart
February 9, 2010
Love those pukekos. And hats off to the creative who chose these birds. Inspired.
StampTramp
February 12, 2010
Pukekos are swamp hens and make a good feed on a open fire no power needed to cook em—Great stuff!