Who it’s for: Silver Fern Farms
Why we like it: Good Kiwi man ‘o the land takes back what’s rightfully ours from a bunch of Euro aristocrats. More patriotic post-colonial New Zealand humour from the stubbie-loving Colenso crew. Read more »
Who for: SkyTV
Why we like it: ‘Lomu, aww, aww, aww, awww.’ A bravura performance in the dentist’s chair. And the armchair. DDB go to the happy place.
Who for: Orcon broadband
Why we like it: Iggy writhes to the online Kiwi cacophony.
And number two:
Who for: Panasonic Lumix
Why we like it: It’s filmed in New Zealand. And it’s a moderately comical way to show the camera’s waterproofery.
Send in your Kiwi-related TVC of the week suggestions to editor@stoppress.co.nz.
Who for: Sleepyhead Sanctuary (by the Department of Motion Graphics)
Why we like it: Atmospheric, fantastical and strangely soothing, in a ‘this woman’s cult-leader-esque voice, that cute, sparkling hummingbird, the purty colours and the thought of that uber-comfortable bed appear to be hypnotising me’ kind of way (to be screened early … Read more »
Who for: Vodafone
Why we like it: Tech meets Tchaikovsky. Geeky dedication writ large.
And you can watch the making of it too.
Show punmanship, win beer Continue reading »Advertisement
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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