Home and water heating supplier Rinnai has appointed YoungShand as media partner.
Rinnai says the decision was driven by YS’s ability to provide a fully integrated solution. By combining strategy, creative and media under one roof, YS can deliver a brand experience that connects with New Zealanders across every touchpoint.
“We were looking for a partner who could not only manage our media complexity but also deeply understand how that media works in tandem with creative and digital strategy,” says Sarah Moore, head of marketing at Rinnai.
“YS’s integrated approach means our brand message isn’t just being seen, it’s being placed where it can work hardest alongside our creative efforts. Their ability to see the ‘whole job’ and provide a unified strategy across all channels is exactly what we need to drive Rinnai forward.”
A significant win for YoungShand
YS client services director Sophie Radford says the addition of Rinnai is a significant win for the agency’s growing media team.
“It’s great to have a new media client of Rinnai’s calibre come into the agency. Since arriving I’ve been incredibly impressed with the integrated media offering here – covering everything from paid and programmatic to search, SEO and CRM. This level of technical integration isn’t easy, and it’s what sets us apart. Being able to offer these specialised services as part of a single, cohesive team allows us to deliver much more effective results for our clients.”
YS CEO and founder Duncan Shand adds: “Rinnai is a strong brand synonymous with quality and innovation in New Zealand homes. We are thrilled to officially welcome them to the YS family. As an independent agency, we share their challenger spirit and commitment to excellence, and we’re ready to get to work.”
