Dean Chadwick will join MYOB as Chief Marketing Officer as the business management platform doubles-down on its strategy to deliver a best-in-class business management solution for SMEs across Australian and New Zealand.
Chadwick was previously Chief Customer Officer at THE ICONIC, where he led both Product and Marketing for ANZ’s leading fashion and lifestyle e-commerce platform. Chadwick has previously held senior marketing roles at Virgin Australia’s Velocity Frequent Flyer program and American Express.
MYOB Chief Executive Office Greg Ellis said MYOB had undergone significant transformation in recent years, and the appointment signalled an increased focus on digital experience and customer value through the platform.
“While we have a long legacy of supporting businesses across Australia and New Zealand, the MYOB of today is wildly different from our start-up roots.
“Through the application of our local market knowledge, and experience of supporting millions of businesses, MYOB has invested significantly in the development of a SaaS-based business management platform, offering highly curated cloud-based experience wrapped around the most critical business workflows.
“We are incredibly proud that the MYOB business management platform offers business owners and operators the chance to a have these workflows connected and working seamlessly together – this is the key to unleashing business potential,” says Ellis.
Recognised in the Top 10 of the 2019 CMO50 list, Mr Chadwick’s experience in digital, data, growth marketing and customer experience was a great fit for MYOB as its digital transformation continues.
Chadwick said it was an exciting opportunity to lead the next stage of MYOB’s digital modernisation journey.
“MYOB’s business transformation has been phenomenal and I’m looking forward to contributing to the next phase of the brand and platform evolution.
“My passion lies in delivering experiences with customer value at the core. Enabling generations of for Aussie and Kiwi business owners to be successful is a powerful purpose that I’m excited to be part of,” says Chadwick.
The appointment follows the launch of a new integrated marketing campaign, featuring a bold new creative direction drawing attention to MYOB’s unique business management platform.
“The MYOB brand has great momentum right now and we’re excited for Dean to take our experience to the next level,” says Ellis.
The appointment is effective from June 2023.
