Kieren Cooney opens up on Telecom’s Abstain campaign

As everyone knows, Telecom’s Abstain campaign died a horrible death before it was even born and it was a regular inclusion in the ‘least favourite’ campaign category in our Year in Reviews. Vaughn Davis managed to pin down the former head of marketing Kieren Cooney for a chat about the campaign, the thinking behind it and its unfortunate leakage for Idealog before he headed off to Australia and we’re pretty sure you markety types will be interested in what he had to say. So put your finger on this.