The insurance answer for the tiny dancer

For anyone who has young children, younger siblings, has some relation to a child or.. who has been a child knows that having children running around a house when there are precious things about can be a major source of anxiety and/or potentially despair. This ad for John Lewis Insurance, featuring a young girl dancing around her house will have you on the edge of your seat, expecting the worst to happen at any moment. But the anxiety is worth it. 

In the clip, a young girl dressed in a ballerina outfit dances, runs and pirouettes and leaps around her house to Elton John’s Tiny Dancer, where she encounters several near-accidents.

A glass vase spins on its ellipsis, an expensive looking painting rocks unsteadily, a cat is nearly squashed beneath a beanbag, the clip is full of dangers.

Also, what is it with insurance ads and penguins these days?