Heineken celebrates the cheers moment with digital bottles

As part of its “Lounge of the Future” concept for Milan Design Week, Heineken recently debuted Ignite, a new, more interactive twist on the simple beer bottle that uses LEDs and wireless sensors to light up when bottles are clinked together, to flicker when taking a swig, or even to be remotely controlled. 

When put down, the bottles take a time out, not unlike a screensaver or ‘sleep’ mode on a computer. Just 200 prototypes were made, in response to a brief based on the idea that at the ‘cheers’ moment, something magical should happen.

http://www.youtube.com/watch?v=vlnjXlm2sm0

• This story originally appeared on idealog.co.nz.