Creative indie agency Contagion has collaborated with Gregg’s Sauce to unveil a new brand campaign for Gregg’s tomato sauce.
Amidst a time when financial constraints are prevalent, Contagion has crafted a video that highlights the tasty and affordable nature of Gregg’s sauce. With the tagline, “It only tastes expensive,” this production demonstrates the flavour of Gregg’s sauce while emphasising its value.
Joanne Hall, Marketing Manager at Walter & Wild, says: “The idea is to remind people that when you have something that is truly delicious, you can’t help but want it. Gregg’s tastes great, at an affordable price point.”
This is part of a wider marketing push from Gregg’s Sauces, with refreshed packaging and innovative new products & flavours to market.
Oliver Maisey, ECD of Contagion, adds: “Like a quick squirt of Gregg’s tomato sauce to your meal, we brought together a 15” that injects a bit of fun and flavour to your every day and shows that food is much more fun with Gregg’s sauces.”
The video asset will appear nationally on YouTube, targeting the household tomato sauce shopper.
Client: Walter & Wild / Gregg’s Sauce
Creative: Contagion
Media: Contagion Media
Production: Fratelli Media
