An interesting bit of biz news in from the States today, which has some relevance for this end of town. Namely that this year in the States, for the very first time, internet ad spending is set to eclipse total spending on all print media. But this has been long predicted. What is surprising is the e-marketer.com chart showing that online ad spending is set to overtake TV in the States by 2016. Read more »
Gamers usually like to escape reality. But, as part of a YouTube campaign for Turtle Beach, a company that designs, manufactures and markets high quality audio peripherals for video game consoles and personal computers, Droga5 NZ has reversed that scenario and taken a 24 year-old Kiwi gamer named StatiC (real name Phil) on a journey through a real warzone, Iraq. Read more »
We’ve seen Rob Fyfe and various staff prancing about in the nude, the puerile puppet of indeterminate provenance and the All Blacks and Richard Simmons in the safety videos. And now we welcome Mason & Jason, “the truly inseparable sheep twins”. Read more »
When a kitchen appliance brand launches an advertising campaign with the title ‘Rambo’s Undies’ starring Mikey Havoc and Hayley Holt you know you won’t be getting a standard appliance ad with the obligatory mud-stained children’s clothing. And that’s exactly what Kiwi owned appliance brand Parmco wanted when they signed off on the Parmco Challenge.
Read more »
…as ex-Air New Zealander Steve Bayliss heads back to the FMCG realm, MediaWorks says goodbye to one senior player but welcomes another in the radio ranks, Mango adds a duo to the fruit salad and Cannes and YouTube announce the winners of the Young Lions and Goodwork competitions. Read more »
Winter is on the way and I find myself wondering about the media community’s craze with ‘premium content’ online. Industry executives are constantly debating the rate at which TV ad dollars will move to the web, but when it comes down to it, the advertising budgets can’t move in significant ways until the marketing and media communities fully understand and get what people are actually watching online. Read more »
YouTube vids are soooo passe. Interactive ‘pick a path’ YouTube vids, like the recent one from Hell Pizza, are all the rage. But this one from Tippex is one of the best efforts we’ve seen. And, as it offers you the opportunity to write something to make a hunter do anything to a bear (well, almost anything: it couldn’t handle lambast, operate on or tackle), it’s way more interactive than most. Read more »
Pizza and horror movies have always gone pretty well together. And while there have been plenty of classic zombie flicks over the years, not one of them has featured pizza in the movie itself. Hell Pizza and Christchurch-based filmmakers Little Sister Films decided to change that by creating Deliver Me to Hell, supposedly the world’s first ‘pick a path’ interactive Zombie movie and now a mid-level YouTube sensation. Read more »
Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions. Read more »
Social media is still the hottest of marketing topics at the moment (although there are signs a backlash may have begun and Facebook growth in the US seems to have stagnated), and the early-birds were out in force this morning to catch some of the social media worms being dished out at the Marketing Association’s Jericho Brainy Breakfast. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
Advertisement
Brought to you by
Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
List of important industry bodies
Delivered free to your inbox twice a week
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck
Honouring the ads and the people responsible for producing the best ads published in New Zealand Magazines
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
