DraftFCB says farewell (kind of) to another senior creative, Yellow brings in two foreign imports in its quest to go digital, Localist undergoes a restructure, Ambient Advertising adds one to the flock, Colmar Brunton welcomes a newbie, and Datamine kicks off 2012 with a triple treat. Read more »
Yellow has just pinned its new digital, hyperlocal colours to the mast with the launch of Yellow Local. As has been the case for around three years, Colenso was responsible for coming up with the creative and wooing the users, while Rapp/Tribal, which has been working with Yellow for almost two years, took care of the direct and digital grunt work. But there’s been a new, albeit rather small development in Yellow’s advertising mix, after DDB was handed some project work. Read more »
Who’s it for: YellowLocal by Colenso BBDO and Down Low Concept
Why we like it: It might be a me-too act to counter the arrival of NZ Post’s Localist directory, but, at first glance, YellowLocal seems like it has plenty of good features and plenty of potential to grow. And the … Read more »
Aside from the number of awards its advertising has won, it’s been a fairly sorry tale for Yellow in the past few years. But, last year, in the face of some horrific finances, Yellow stumped up with a $40 million investment in the business, more sales people and a strategy that focused more heavily on digital offerings. Well, it’s just launched a new digital directory called YellowLocal.co.nz. And it’s heading down a similar hyperlocal path to that of its soon-to-launch NZ Post-run competitor Localist. Read more »
Colenso has followed up its impressive Axis haul with four ‘in-book’ accolades at the D&AD awards, while Saatchi & Saatchi and DDB NZ scored one each. But, unlike last year, there will be no pencils handed out to Kiwi agencies as no local work was deemed good enough to make it through to the nomination stage. Read more »
As the entry video shows, Yellow and Colenso believed you could get anything done with Yellow. But in a world dominated by Google, they had to say it loudly. And, like the award-winning Yellow Treehouse before it, Yellow Chocolate did just that. Whether this campaign achieved business results is debateable (Yellow could also be in line for the Creative Accounting Business of the Year), but that’s an argument for another day. In keeping with the creative Axis vibe, what is clear is that Colenso came up with a big, complicated idea, the Yellow powers that be were brave enough to run with it and the pair brought the many disparate parts together in the form of a chocolate bar. Read more »
In the Direct Response section, Colenso took gold for Yellow Chocolate and a silver for ‘A Rubbish Idea’, while Special Group also took gold for ‘Orcon Business Banner’. And in the Direct Campaign, Colenso came home with both awards, a gold for Yellow Chocolate and a bronze for TVNZ’s ‘Real Stories’ to promote its show The Pacific. In the Direct Mail category, ‘A Rubbish Idea’ and ‘Real Stories’ both took silver, as did DDB’s Catalogue & Tee Shirt Folding Machine for AS Colour.
Colenso BBDO took all three awards handed out in the Integrated category, with gold for ‘Yellow Chocolate’ and a bronze apiece for Frucor’s ‘V Ladders’ and TVNZ’s ‘Real Stories’ to promote its show The Pacific. It also cleaned up in the Titanium category, with ‘A Rubbish Idea’ taking bronze and ‘Yellow Chocolate’ turning gold once again. Special Group took the only Interactive Axis, winning gold for the ‘Orcon Business Banner’. Read more »
Colenso is at the top of its creative game at the moment and it’s certainly walking the talk when it comes to devising big ideas that get brands talked about by consumers. And while Yellow Pages is wrestling with a few rather large financial demons at present, the pair’s impressive award-winning run continued last night at Vector Arena, when Yellow Chocolate was awarded the Grand Axis, the Titanium gold Axis and the Integrated gold Axis at the 2011 CAANZ Axis awards.
How things have changed over the past few years. New Zealand is now punching way over its weight in the ad business. For decades, New Zealand creatives simply didn’t have the budgets that the bigger markets had. But, as the best ad people do, they have turned this negative into a positive and worked out how to use these small budgets to make big, world beating campaigns. Read more »
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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