It seems there’s an app for almost everything now and, combined with people’s apparent fondness for sharing details about what’s going on in their lives, New Zealand Post-run directory and social media service Localist has launched what its chief executive Blair Glubb describes as a “visual Twitter stream”. Read more »
It seems the chocolate reviews written by our StopPress readers have caused Yellow chocolate to sell out! Well, perhaps we’re being a little presumptuous, but the sweet yellowish concoction has all but vanished from supermarket shelves, making it the fastest selling chocolate bar over the past year. Not bad considering its chocolate creator Josh Winger, only got assigned the ‘mission’ to create the yellow chocolate six months ago.
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
Nobody believes business anymore. … Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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