Spark Foundry’s Nicky Greville says the team worked their socks off in 2025 and she’s looking forward to doing it all again.

Clear Hayes PR general manager Susie Thomson-Evans says in 2025, people showed a real hunger for community and meaningful connections.

Elemental Distillers’ Ben Leggett says cracking the technology on a lower alcohol but still full flavour gin was a true ‘Eureka’ moment this year.

AUT’s Jo Page says the biggest change she saw in her work in 2025 was a higher level of engagement from students.

The Marketing Collective’s Marijke Timmers says the highlight of her year was creating a community with small businesses all over Aotearoa.

Amanda Wilson says These Guys I Know had a big year in 2025, but she’s proud of what they delivered, especially the campaign Thanks Driver.

NosyHQ’s Kathryn McGarvey says she saw a distinct shift in why her clients wanted customer research in 2025 – to build retention.

One Plus One’s Liz Holt says the best thing about working in communications is the people: her incredible team and clients.

Rise and Shine’s Luci Marshall says she’s been motivated by the tangible value PR offered clients during a challenging year for businesses.

Special Wellington’s Bethany Omeri says 2025 taught her that there is nothing more important than having fun.

Louisa Kraitzick is leading Pead’s Houston Issues Management division, helping businesses be better prepared to face potential crises.

Perion’s James Mather is looking forward to learning as much as he can about programmatic out of home in 2026.

Lola Elle Bellamy-Hill shares the highlights and challenges from her year of job hunting and then landing as an account executive at Mango.

Thompson Spencer’s Melanie Spencer says 2025’s merger with performance agency Reason has produced incredible momentum and award-winning work.

Newsroom’s Mark Jennings says the team has had success with its podcasts and saw a rising number of paying subscribers in 2025.

36 Presents’ Anthony Rice says 2025 was the year AI made its presence known in marketing and has highlighted the importance of human oversight.

AUT’s Amy Errman says she returned to the fundamentals this year and in 2026, will be looking at ways to produce more empathethic marketing.

Founder and Managing Director of Milk, Ben Reid says 2024 was quick, sharp and a little painful, but held lots of room for new challenges, growth and great projects.

Founder and Director of Brainchild, Angela March tells StopPress how the shifting media landscape impacted her work in 2024 and how coffee and clients keep her motivated.

Managing Director of LyLo, Tim Alpe shares his thoughts on 2024, including the major hospitality trends, his biggest challenges and what kept him motivated.

Thinkerbell Aotearoa’s Chief Thinker and Co-Founder, Amy Frengely shares her favourite moments of 2024 and why she can’t live without the office dartboard.