Posts tagged ‘YahooXtra’
April 19th, 2011 by StopPress Team
Things have been going pretty well for Yahoo!Xtra as of late. Just last month the joint venture between Yahoo!7 and Telecom New Zealand announced a net profit of $1.88m for 2010, an increase of 37 percent on the 2009 results. But Telecom has decided to part with its 49 percent share of Yahoo!Xtra, announcing it has sold it to Yahoo!7. That means Yahoo!7, a 50/50 joint venture between Australia’s Seven Media and US company Yahoo, will now own 100 percent of Yahoo!Xtra. Read more »
March 18th, 2011 by StopPress Team
Sheesh, it’s been a big week in the biz. ANZ is now in TBWA\’s hands, the National Bank brand looks like it’s set to be sacrificed, Mojo has just won a few cars and online advertising has moved ahead of radio and magazines in terms of ad revenue. And while all that’s been happening, a range of humans have been moving and shaking all over the show. So, without further ado, Pauline Hanton resigns from her Hypermedia post; ex-Telecom boffin Matt Crockett takes up a big gig with APN in Australia; Barnes, Catmur & Friends gives the new head of digital some natural light; Yahoo!Xtra expands its sales team; and Republik welcomes a new addition. Read more »
March 3rd, 2011 by StopPress Team
Starcom recently snatched fourth quarter victory at the Yahoo!Xtra Digital Strategy Awards, and its Emirates Luxury campaign was deemed good enough to beat out the the other three quarterly contenders—MEC with its Caltex with Techron campaign, joint team Gladeye and Zed Digital with the House of Travel mixandmatcher and Spark PHDIQ with its Unilever Sunsilk Co-creations campaign—for the overall 2010 title. Read more »
March 2nd, 2011 by Matt Monk
The New Zealand Press Association now has fewer mouths to feed after cancelling content contracts with some of the country’s larger media companies. And while those affected by the loss claim it will have limited impact on their news services, it does appear to be an acknowledgment from the print media sector that different mediums are now competing head-on for online traffic—and the advertising revenue that follows. Read more »
March 1st, 2011 by StopPress Team
Emirates appears to have gone on a bit of a media spending spree recently and it’s been rewarded with more than just additional passengers after Starcom’s online campaign took out Yahoo!Xtra’s fourth quarter Digital Strategy Award. Read more »
January 20th, 2011 by StopPress Team
Spark PHDIQ has taken out the third quarter round of the Yahoo!Xtra Digital Strategy Awards for its Unilever Sunsilk Co-creations campaign, which the judges—Yahoo!Xtra’s Laura Maxwell-Hansen, Mohawk Media’s Helen Baxter and guest judge Gavin Pook, Red Bull’s marketing manager—felt succeeded in re-launching the brand through a range of digital channels and firmly established it as an expert in hair care. Read more »
November 11th, 2010 by StopPress Team
Let this raging torrent of information wash over you and be cleansed by tales of NZ Herald iPad upgrades, new Tiger beer websites, Air New Zealand’s new charity promotion, DraftFCB’s tremendous victory, creative bangers getting mashed in Make Something, Down to the Wire looking for your e-memories, Telecom’s new roaming offer, #Markchat delving into a debate about agency collaboration, DSA awards deadlines and someone slapping design in the face. Read more »
November 8th, 2010 by StopPress Team
Yellow has won plenty of awards for its advertising. But it’s still in dire financial straights and it’s not faring so well against its rather powerful directories adversary Google. One of the big reasons for that is its poor user interface and search platform. But Yellow New Zealand has announced a new partnership with Yahoo!7, one of Australia and New Zealand’s leading online media companies, and will use its digital resources to “power and bring to life Yellow’s search and content experiences”—and, in return, Yahoo users will have access to Yellow pages business data. Read more »
November 4th, 2010 by StopPress Team
Sick and tired of slaving away in your unsatisfying sweatshop? Well then, you’ve come to the right place if you’re looking for something better, because, after almost 31,000 employees from 245 organisations across the country gave confidential feedback to rate their employers for the JRA Workplace survey, 35 finalists across the four categories have been announced, with notable performances in the marcomms sphere from PR shop Porter Novelli, signage and display company DE Group, directories service Gopher and news portal Yahoo!Xtra. Read more »
September 28th, 2010 by StopPress Team
Gladeye and Zed Digital have been handed joint winner accolades for the second quarter round of Yahoo!Xtra’s Digital Strategy Award for the House of Travel’s mixandmatcher Facebook app, a campaign that gained 17,000 Facebook friends, 279,613 entries, half a million wall posts, 50,000 comments and thousands of comments posted directly onto the brand’s page. Read more »
