Around 50 social media practitioners, digital natives and sneezers gathered together in meatspace last night for the inaugural Auckland Social Media Club event at the 42Below Bar on Commerce St and, with online video set to be a key topic in media circles in the coming months, Jayson Bryant of Wine Vault TV took the floor to speak about how incorporating video blogging into his business has helped drive extra revenue. Read more »
Two disparate markets will be temporarily combined from next week, with Gianpaolo Grazioli of Giapo and Jayson Bryant of The Wine Vault promising to bring Aucklanders a range of new frozen taste sensations by using some of New Zealand’s best sauvignon blancs in a series of sorbets. Read more »
Just over a year ago, The Wine Vault would have been categorised as your traditional, conservative, small New Zealand business. Its marketing tactics consisted of leaflet drops, direct mail campaigns, a monthly email to the customer database and a few fairly unsuccessful radio ads. But owner Jayson Bryant changed all that when he decided to dive head-first into the then-nascent world of social media retailing in New Zealand. Read more »
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The high-quality animation makes this latest Red Bull cinema commercial really stand out. So much so, we’re declaring it this week’s TVC of the week.
Credits: The ad was placed in NZ by Lassoo; but the agency and film company are not known.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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