What I Digged at Webstock
Last week I was lucky enough to spend a day soaking up the latest digital wizardry at Webstock 2010. My plan was to get a better understanding of all things digital to help us do even better digital work. Read more »
Last week I was lucky enough to spend a day soaking up the latest digital wizardry at Webstock 2010. My plan was to get a better understanding of all things digital to help us do even better digital work. Read more »
AnimfxNZ, the world’s leading conference for animation, visual effects, games and digital film, is offering Marketing Association members a two-day pass for only $450, a discount of $140 off the standard price of $590. Read more »
Comments on the NZ Internet Awards story has prompted an investigation of the Onyas, the other web industry awards. The Onyas have 11 categories, focusing on web application as well as design and content. The awards are … Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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