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Posts tagged ‘Vodafone’

Ads@6: 5 — 11 October

October 20th, 2010 by

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Behold these vespertine delights! Bluebird’s ‘Do us a flavour’ experiment reaches the stores; Vodafone’s new brand campaign is the pick of the always competitive telco bunch; the Big Mac and Quarter Pounder spots out of DDB Sydney hit the mark; Honda embraces Michaelangelo for its new Insight ad; the National Bank follows up its big brand relaunch with a suitably quirky home loan spot; Sam Neill multiplies for Kiwibank; the rise of Wilson continues; and Dan Carter strips off and goes extreme unicycling for Rexona. Read more »

Behind the scenes and on the hoardings

September 30th, 2010 by

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If you’ve seen the recent Vodafone ads New, Mobile and Naked Broadband and wondered ‘that’s cool, but how the hell they’d do that?’, you’re probably not alone. And while it was a fairly simple goal for Colenso BBDO and Flying Fish director Wade Shotter to try and position the brand as cutting edge, this behind the scenes video shows that it certainly wasn’t a simple task creating the ads. Read more »

New and improved

September 7th, 2010 by

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Who’s it for: Vodafone by Colenso BBDO and Flying Fish

Why we like it: Place this firmly in the ‘how’d they do that?’ category. Colenso BBDO and Flying Fish’s Wade Shotter have joined forces to create a TVC that’s intended to start a conversation about the joy of newness and, … Read more »

Ad@6: 28 June – 6 July

July 9th, 2010 by

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Of note this week on Ads@6, plenty, really. The nice wee number for the new Mastercard promotion sees the All Blacks getting owned; the phrase ‘cook us some eggs’ gets bandied about by a kid in the Henergy ad; TSB continues to milk its most recommended status; the Benadryl cold monster is awesome; the new Canon campaign is, as they say in Mexico, very muy bien; Hyundai goes epic and cringey; the Furnware spot for Vodafone tickles a little bit of fancy; and the woman in the Big Save commercials with the nigh-on sinister enthusiasm for low prices wins the prize for scariest eyes ever seen on New Zealand television (aside perhaps from Anthony Dixon). Read more »

Adshel puts some LED in Vodafone’s pencil

June 10th, 2010 by

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Adshel has continued its recent streak of outdoor innovations with the release of its new LED advertising display technology, which will feature on selected Adshel Create bus shelters. And Vodafone’s latest campaign to promote the joys of mobile internet is the first to put it to use.  Read more »

More stories than there are sticks to shake at them

April 28th, 2010 by

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Another day, another dollar, another story, another story after that, and then a few more stories to finish. Who said story-telling is dead. Read more »

Ads@6: 8 April – 14 April

April 16th, 2010 by

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Your weekly feast of evening advertising gluttony is served. And, as per usual, the ads on offer range from the sublime, like the new Vodafone Talk campaign, to the ridiculous, like Expol, which continues its run of innuendo-filled groaners. Read more »

Vodafone’s cheeky wee number deemed February’s best

March 8th, 2010 by

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Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February. Read more »

Modica wows Vodafone with Qatar solo

February 8th, 2010 by

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New Zealand digital media solutions provider Modica Group has helped launch “the biggest marketing campaign ever seen in the Middle Eastern emirate of Qatar”, with a million TXTs sent to all customers who had made international calls on Vodafone Qatar’s network that prompted them to join a calling club and get special rates.

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Luxurious beard likely cause of resignation for Vodafone’s marketing officer

January 19th, 2010 by

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Mark Rushworth, Vodafone New Zealand’s chief marketing officer, has resigned after returning to work after the holidays with what Vodafone’s communications manager Paul Brislen called “a luxurious matt” on his face, confirming fears that Christmas beard growth (and also having to wear shoes again) is inextricably linked with laziness. Read more »

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