Val Morgan

VMO is expanding its retail network after signing an exclusive contract with New Zealand Retail Property Group. 

Val Morgan Digital has signed a strategic partnership to represent BuzzFeed, Tasty and BringMe in the Australasian market.

The cinema advertising experience has just levelled up thanks to the launch of the first-ever CineGame partnership in the southern hemisphere.

Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.

Measurements of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to rope in the spend with billboards and televisions already paying attention to responses of its viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.

VMO joins MediaWords and NZME with its digital screens however, the new kid on the block is taking its advertising to the workplace.

At a time when consumers have more movie-viewing options than ever before, some may find the growth of various box offices from around the world slightly surprising. But heading to the cinema remains very appealling and where there’s an audience, there will be advertisers, especially if it’s of the captive variety. So with Val Morgan recently holding its new season launch and showing off some of the big movies heading our way next year, we asked cinema network sales director Suzie Lamborn a few questions about how the medium is faring from an advertising point of view. PLUS: Val Morgan’s move into digital out of home with Tower TV.

As part of its partnership with the New Zealand Cannes Lions, Val Morgan is giving young ad hotshots an opportunity to represent New Zealand in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June.