Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions. Read more »
YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do. Read more »
There’s a lot of buzz around social media at present. And it’s a space that every company feels it should be in. But, first things first, what exactly is it? Read more »
Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis.
‘They’ say it’s never been done in New Zealand—a wedding planned entirely via social media. But Orewa bride-to-be Pauline Stockhausen has vowed to use only suppliers she has met through Twitter, Facebook and the like for her March nuptials, and Waiwera Thermal Resort has jumped on board, offering a reception venue and spa makeover in return for frequent mentions on her blog. Read more »
According to ASB’s Twitter account, good banking isn’t about ownership (or apostrophes). It’s about love and devotion.
But MP and Kiwibank stalwart Jim Anderton tends to disagree and certainly doesn’t think ASB should be allowed to pass itself off as a … Read more »
We knew it was bound to happen, live tweets are now being seen on digital billboards. The first in NZ come from the Yellow Chocolate campaign. They feature the face and tweets of Josh Winger whose mission is … Read more »
The Marketing Association presents its November Jericho Brainy Breakfast session: all about Twitter. Why is it so big? How do you use it effectively?
Microblogging is put under the microscope and three industry experts report back and answer your … Read more »
Tune in to our tweets tonight at the advertising event of the year, the Effie Awards. StopPress correspondent David MacGregor will be tweeting live from Sky City Convention Centre – follow him @stoppressnz on the topic #effies.
The full list of … Read more »
On Wednesday New Zealand Red Cross launched an online cause at Givealittle.co.nz in response to the tsunami in Samoa and American Samoa. Within two minutes online donations started pouring in from around the world fuelled mainly by Twitter. More … Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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