Some politicians slow to use social media
New Zealand social media agency Catalyst90’s post-election Twitter analysis reveals that some MPs missed the boat by ignoring social media as a platform for strategic campaigning and positioning. Read more »
New Zealand social media agency Catalyst90’s post-election Twitter analysis reveals that some MPs missed the boat by ignoring social media as a platform for strategic campaigning and positioning. Read more »
You may have seen the worm on telly last night, when up to 1600 people from all over New Zealand gave their second-by-second reactions to the Leaders’ Debate on TV3 with Roy Morgan’s Mobile Reactor, an app downloadable to smartphones. TV3 compared that worm with the one provided by their studio audience of 65 undecided voters. But can the technology assist in the advertising realm? Read more »
Almost 30 years after New Zealand’s infamous snap election, a Wellington based distiller is bringing old-fashioned fun and satire back to modern day politics. Ulf Fuehrer, maker of traditional German schnapps Zumwohl, says one of his greatest passions in life, aside from schnapps, is politics. Now he’s found a way to bring the two together. Read more »
We could tell you about the e-gremlins that meant Fairfax failed to deliver some of its papers yesterday, or the bombshell that Tourism New Zealand’s PR company in the US helped get John Key on the David Letterman show. But we decided this supposed world-first from Wellington digital agency Resn, which brought a whole new, ridiculous and very interactive meaning to the term Twitterfeed, was much more important. Read more »
YouTube and Ridley Scott captured the world in action to great effect recently with Life in a Day. And now Vodafone is taking a similar idea and localising it with Share Everything Day, which aims to find out what New Zealanders are sharing and how they’re using social media. Read more »
Over the past month we’ve rolled out our Colmar Brunton nzgirl Women’s Tracker presentation to agencies and clients and one of the key discussions from the preso has been around Twitter. While the most commonly bandied-around, unlikely-to-be-grounded-in-fact number of participators in New Zealand is around nice percent I suspect the reality is much smaller. And in an industry more likely to be exposed to new communication tools, I found only a very small number of people actively participating. In some agency meetings, often in a room of twenty media buyers, not one of them was tweeting. Read more »
We were thinking of what approach to take when looking at KFC and their Double Down. The ridiculously effective campaign that proved any PR is good PR managed to run some stores out of bacon (we are presuming it’s real bacon), some stores to have queues outside and some stores probably with broken toilets.
But after looking at the most popular trends on Twitter in New Zealand, aside from seeing #doubledown at number four, something that stood out was the number one trend which had a “promoted” badge next to it. That trend? #McDFrozen. Read more »
As someone who works on the strategic side of design, I’ve taken a keen interest in the rise of social media as a marketing tool. I’ve spent quite a bit of time reading up on other people’s experiences and on the various benefits they have had (or not). And for some, it would be useful to know when there will be regular conversations around a topic of interest to tune into. Just as with TV or radio, we should tune in at specific times when we know we will find relevant, interesting content. Read more »
What are Kiwis doing online? And, more importantly, how do they feel about it? 2010 has seen some fantastic research into both social media use and its relationship with business. Here’s some of the best. Read more »
With the launch of the #NewTwitter, it seems apt to speak about what the changes might mean for the social space in terms of PR. Read more »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
Advertisement
Brought to you by
The high-quality animation makes this latest Red Bull cinema commercial really stand out. So much so, we’re declaring it this week’s TVC of the week.
Credits: The ad was placed in NZ by Lassoo; but the agency and film company are not known.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
List of important industry bodies
Delivered free to your inbox twice a week
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
