Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to be remarkably captivating (maybe it’s … Read more »
With the success of Avatar, the start of the 3D broadcasting era for sporting events and a steady increase in the amount of 3D content being created, 3D is all the rage at the moment, leading some to conclude that the new goggle boxes are destined to be the next must-have for couch lovers this year. At present, however, it’s visual effects houses and production studios doing the buying in Australasia. Read more »
Who it’s for: SKY news
Why we like it: Gritty, dirty and violent, just like the news. Watch it a few times and the shaky camera will make you feel sick.
And the second leg of the double for DDB, with a fairly worrying undercover number for the New Zealand Coastguard.
Who it’s for: Fruju Fruit Whip
Why we like it: A moderately depressing, tongue in cheek look at the domestic reality of the modern day whipping boy. Unashamedly sexist, yet, at times, remarkably accurate.
This quirky, artsy Kapiti ice cream TVC has been on air for a few weeks now, … Read more »
Festive cheer continues to ooze from the telly this week. And Cadbury does something right for a change with its Yuletide offering. Read more »
As my mother always said, whether you’re engaging in shemale love, being attacked by a shark, suffering from horrible sunburn or lying under a car close to death, there’s always someone worse off than you. Read more »
Who for: Orcon broadband
Why we like it: Iggy writhes to the online Kiwi cacophony.
And number two:
Who for: Panasonic Lumix
Why we like it: It’s filmed in New Zealand. And it’s a moderately comical way to show the camera’s waterproofery.
Send in your Kiwi-related TVC of the week suggestions to editor@stoppress.co.nz.
After successfully polarising the nation on its new “self-expressive” logo, Telecom has delivered with its new TVC, featuring eight everyday Kiwis, whiz-bang graphics and a bright, positive attitude.
Several … Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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