DraftFCB’s new TVC ‘Don’t be a clown, wear a lifejacket’
After a successful pitch for Maritime New Zealand’s business earlier this year, feast your eyes on the first ad produced by DraftFCB for the Maritime NZ: ‘Don’t be a clown, wear a lifejacket’.
After a successful pitch for Maritime New Zealand’s business earlier this year, feast your eyes on the first ad produced by DraftFCB for the Maritime NZ: ‘Don’t be a clown, wear a lifejacket’.
How consumers buy stuff has changed a helluva lot in the past year and, after getting its mitts on 65 percent of the daily deal market in New Zealand, GrabOne has played a big part in that evolution. So, to celebrate its first birthday—and the sale of 91,000 movie tickets, 26,000 cupcakes, 39,000 massages and one million holes of golf—it’s made an ad featuring the consumers and merchants who made it all possible. Read more »
You chose ‘em. And here they are. A few surprises in the mix, most notably the fact that little old Skyline got more votes than DDB’s epic canine adventure for Lotto (which is closing in on one million views on YouTube) in the TVC of the Year poll. The much-discussed brand ad for New World by .99 took 13th spot, ahead of Colenso’s ‘V Pomparkour’ and Genesis ‘Pukekos’ by DraftFCB came in near the top at fourth. Not too surprising, however, is the fact that six ads made by DDB, an agency renowned for its excellent TV work, made it into the top ten.
Plenty of new stuff to choose from this week. And we’re feeling particularly generous so we’re sharing the love.
Who’s it for: Stihl by DDB and Robber’s Dog
Why we like it: If there was an Axis for funny, DDB would probably win it every year. And it might even come close to … Read more »
Despite the beliefs of slightly extremist doomsayers who claim television is dying and the days of big brand ads and mass awareness marketing are over, most would agree that television commercials are still one of the most effective ways for brands to convey emotion, tell stories and, in most cases, get their messages in front of humans. Since StopPress was sent into the wild in September 2009, we’ve been celebrating that collision of art and commerce in our TVC of the Week section, which, as the name suggests, showcases what we deem to be the best locally-created TV ad(s) of the past seven days. It’s supremely unscientific, of course: it has nothing to do with research, testing or sales figures, it’s simply based on gut feel; on whether an ad is funny, beautiful, engaging, well-made, memorable, creative or occasionally even so bad it’s good. Well, now we’re taking it a step further with the first annual StopPress/ThinkTV TVC of the Year Award. So get in there and vote for the ads that have tickled your fancy in the past year. Read more »
While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value? Read more »
Who it’s for: TSB by Special Group and Robber’s Dog
Why we like it: TSB Bank has been at the top of the banking customer service charts for a while now. And, as a result of this solid reputation, it’s also New Zealand’s most recommended bank.
So Special Group, in its … Read more »
Who’s it for: Glassons by Mojo Publicis
Why we like it: Because it’s a real mish-mash of extremely well shot imagery and sounds that leave you a little bit confused (albeit pleasantly). Plus, it makes the banjo and accordion look raucously hip. Who knew hauntings could be such fun?
And, one for … Read more »
Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to be remarkably captivating (maybe it’s … Read more »
With the success of Avatar, the start of the 3D broadcasting era for sporting events and a steady increase in the amount of 3D content being created, 3D is all the rage at the moment, leading some to conclude that the new goggle boxes are destined to be the next must-have for couch lovers this year. At present, however, it’s visual effects houses and production studios doing the buying in Australasia. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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