MediaWorks credits comedy for large growth
Local comedy 7 Days, and 3 News’ election coverage highlight a strong month of growth for TV3, which saw significant gains in the key 25-54 demographic, while TV One continued to lose ground.
Read more »
Local comedy 7 Days, and 3 News’ election coverage highlight a strong month of growth for TV3, which saw significant gains in the key 25-54 demographic, while TV One continued to lose ground.
Read more »
New Zealanders voted with their remotes during Saturday’s election night coverage, with viewers in key demographics choosing to watch TV3′s ‘Decision ’11′ programme over other televised election coverage. Read more »
The Aotearoa Film and Television Awards were dominated by tributes to the people of Christchurch, and honours were mostly split between the two major news networks TVNZ and TV3. Read more »
In terms of ‘must see TV’ the Rugby World Cup 2011 final was always going to be hard to beat. Read more »
…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru. Read more »
It’s fair to say that South Pacific Pictures has been on a bit of a roll lately. Its success in developing likeable and sometimes dodgy characters (typically of Shortland Street origin) continues, this time with new TV ONE show Nothing Trivial. According to TVNZ, Wednesday night’s debut episode set a new millennium record for a New Zealand drama debut on television, with an average 516,300 viewers watching the first episode. Read more »
MediaWorks has been in the news a bit recently, with the unexpected departure of its TV wunderkind Jason Paris and continuing discussion about the sizable debts of its owner Ironbridge. But it’s not all bad: its two-channel strategy appears to be paying off in terms of share, ad revenue is up and general manager of integration Melanie Reece says the “sleeping giant” of branded content and product placement is starting to wake up, as evidenced by the success of New Zealand’s Next Top Model and the inclusion of new sponsors like 2degrees into the show. Read more »
Trumpet blowing, back-patting and self-congratulation are par for the course in the world of marketing. But it’s always more interesting if there’s a bit of healthy confrontation involved, as this promotional number for TV3 shows. Read more »
Three weeks into its run, 3 News: Firstline may be the network’s first morning show to find the yellow brick road. StopPress understands that earlier this week 3 News: Firstline ratings rested around the 18,000 mark compared to … Read more »
As a trade publication, there’s not much more we can add to the comprehensive media coverage of the earthquake being offered by New Zealand’s television, radio and print/online media outfits (Vicki Anderson’s take on events is particularly vivid). Obviously, industry issues are the least of everybody’s concerns when there have been so many fatalities in Christchurch and our families, friends and colleagues are going through utter hell, so first and foremost the thoughts of everyone here—and the thoughts of the industry as a whole—are with our embattled countryfolk. But the fact that TV3 and Stuff bid for Google search terms around the earthquake does raise some interesting ethical issues, particularly when the practice is frowned upon overseas. Judging by the comments on the story, some felt it was reprehensible, some felt it was kosher because the information was relevant and some even felt we were giving favourable treatment to TVNZ and nzherald.co.nz. But as of this morning, Tower was the only remaining advertiser on Google search and Stuff and TV3 had removed their paid listings, which seems to be an acknowledgment from the companies or their media agencies that doing so in the first place was bad form. Read more »
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SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
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Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
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Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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