Posts tagged ‘TV’
July 22nd, 2010 by Michael Carney
Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week.
- Analogue TV is either dead or on death’s door overseas. How long has it got to live here?
- How to catch the elusive black swan.
- Are you overlooking the oldies?
- The paywall prognostications come thick and fast. So how is Rupert faring?
- What people really think of advertising?
- The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast.
- Tips and tricks for post-recession category management.
Read more »
July 21st, 2010 by StopPress Team
Recent internal promotion has resulted in this role becoming available – minimum of 3 years experience please – no hand holding here! Read more »
July 12th, 2010 by Ben Fahy
As broadcasters around the world increasingly focus on the internet to distribute their news and content, as print media invests in additional video and audio assets to enhance its online offerings, and as previously separate mediums seem to become more and more alike, the quest for media convergence means many of these outlets are being forced to cut each other’s lunches and create content that can be used across different platforms. And, despite stellar ratings for its traditional free-to-air news and current affairs shows in recent months, TVNZ is preparing for this new digital frontier with what it says are the biggest changes in 20 years. Read more »
February 25th, 2010 by Deirdre Robert
Fed up with constantly being mistaken for Rhys Darby, our very own Vincent Heeringa has stepped out of Rhys’ shadow, with his own television segment, ‘Vinnie’s View’. We’re so proud.
In his debut performance this morning, Heeringa … Read more »
February 9th, 2010 by Michael Carney, Marketing Week
The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week.
- The whys and wherefores of Catch Up TV in New Zealand? How does it stack up?
- The year that was in TV land: it was the best of times, it was the worst of times.
- Facebook hits 400 mill. Happy sixth birthday.
- Statistics New Zealand’s suite of online tools small businesses quick and easy access to information.
- Marketing Rebooted: e-courses focusing on all things 2.0 to get you up with the play
Read more »
December 8th, 2009 by Media Counsel
In this week’s Media Counsel:
- A new TV channel debuts and its, ahem, stablemate graciously moves over.
Read more »
October 13th, 2009 by StopPress Team
Who’s going to drive The Apprentice Kiwi-style? Will he/she have to wear a toupee? Read more »
