News
AO Dog Show crowns first-ever ‘Best in Show’
History was made on June 11 as more than 100 spectators gathered to witness the inaugural AO Dog Show at Studio 230.
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Browsing: True
Campaigns
True launches brand refresh for Wedderspoon Mānuka Honey
True has launched a full brand refresh for Wedderspoon Mānuka Honey in the US market, including a brand platform, a launch campaign and more.
Campaigns
Heartland Bank launches new campaign via True
Heartland Bank and indie agency True have launched a campaign that empowers Kiwis financially in retirement.
Campaigns
True’s new campaign positions For Mercy stores as style destinations
Creative and design agency True has created a new campaign for Mercy Hospice to position its stores as must-visits for style seekers.
Campaigns
True helps Qantas unite Kiwis and Aussies again
True helps Qantas remind Kiwis that it’s more than just an airline – it connects the Tasman for the moments that matter.
News
True joins forces with Longform on brand identity
New Zealand fashion leader Des Rusk has partnered with True to develop the brand identity for the merino label Longform.
Movings & Shakings
Helen Chapman joins True as design lead
Independent agency True has bolstered their design offering with the appointment of Helen Chapman as design lead.
Campaigns
Ingham’s new range a quick and easy Fixx for dinner time struggles, says True
According to a new campaign by True, Ingham’s Crunchy Buttermilk Fixx is what every parent has been waiting for.
News
New Kiwi Mobile campaign ‘a genuine family affair’
Kiwi Mobile’s new brand ad, via True, tells the story of a little girl nervous about walking to school on her own for the first time. That little girl is the CCO’s daugther.
News
True and Flight Centre aim to get more Kiwis travelling
True and Flight Centre have launched a new campaign that highlights the benefits of booking with the centre’s travel-obsessed Travel Experts.
News
UnLtd’s Big Clash Cricket returns for 2025
UnLtd is relaunching its annual Big Clash cricket event, with a goal to provide 1,000 pairs of pyjamas for children across the motu.
News
Battle of the cultural codes: in the face of new competition, FCB promotes the work that has resonated with New Zealanders
FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
News
Southern Cross Health Society wants Kiwis to live their healthiest lives
Southern Cross Health Society is encouraging Kiwis to take a break from the busy and take their lives back in a new brand platform by True and MBM.
News
Southern Cross Travel Insurance gets travellers eager for their next adventure
Southern Cross Travel Insurance is encouraging people to tap into their sense of adventure in a new trans-Tasman campaign by True.
Opinion
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose
True’s head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.
News
Blood, sweat or tears? ASB and True question how you measure progression
Pinning down progression can be difficult and vague to measure; for some, it’s taking their first mouthful while for others, it’s an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
News
True wins Southern Cross Health Society pitch
Southern Cross Health Society has appointed independent agency True as its new brand and communications agency.
News
ASB gives runners carb-loaded motivation in first campaign via True
True and ASB are looking to carbo-load runners in in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
News
Air New Zealand builds on ‘Where to next?’ platform
Gin Wigmore’s rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand builds on its ‘Where to next?’ long-term brand platform.
News
ASB swears in True as its lead brand agency
After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.
News
BMW pitch down to DDB, True and Colenso BBDO
StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.
News
Ads of the Week: 14 March
A round of applause for Anchor, McKayson New Zealand Women’s Open, Netball New Zealand and Jockey.
News
True launches fancy (but affordable) doghouse brand
The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.
News
Ads of the week: 2 August
Raise a glass to Mercury, Destination Queenstown, Air New Zealand and Temperzone.
News
Air New Zealand takes Rhys Darby and Anna Faris to Hollywood in its latest safety video—UPDATED
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
News
ANZ looks to the stars to connect Kiwis with Olympians
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen it release a brand new app where users can send Olympians messages through the stars (yes, you heard correctly) as well as another TVC by True promoting the app and creating anticipation for the Rio games, which kick off early next month.
News
ANZ calls on Olympic athletes to ‘dream big’—UPDATED
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
Features
The contortionists: how indie agencies are filling the gaps
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
Movings & Shakings
Movings/Shakings: 7 April
Industry happenings at New Zealand Woman’s Weekly, True, PledgeMe, Casual Fridays and Ad2one.