Tourism New Zealand (TNZ) has enlisted the services of Australian digital and social media specialists Razorfish Amnesia following a review of its digital marketing strategy. But no-one from either party wants to talk about the new relationship, what the relationship will entail, what the job is, how much the budget is or who else was asked to pitch. Read more »
Tourism New Zealand (TNZ) has teamed up with two Chinese VIPs, film-maker Lu Chuan and media personality/celebrity blogger Hung Huang, to try and boost New Zealand’s profile as a destination with the massive Chinese populous. Read more »
Tourism New Zealand and Air New Zealand have paired up and found a couple of clever ways to use the word ‘shout’. The two organisations have just launched another round of the ‘New Zealand Big Shout’ campaign in Australia. Read more »
Some of New Zealand’s top young musos have donned their promotional caps for a tourism campaign that shows off a few of their favourite Kiwi haunts in an effort to entice young Aussies to come for a visit. Read more »
Last week we posted a story announcing the five finalists in Tourism New Zealand’s ‘Your Big Break‘ competition, in which budding film makers from around the world were asked to submit a three minute video that best captures New Zealand’s youthfulness. Read more »
Joint venture campaign activity has kicked off in Australia and is set to give New Zealand a high profile over the next few months. Read more »
…By getting the rest of the world to promote it for you, of course. Read more »
Social media is proving its worth for the organisers of the 2011 Rugby World Cup: with more than 250,000 fans, the RWC 2011 Facebook page is now the biggest in New Zealand. Read more »
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010. Read more »
Venture capitalist and philanthropist Sam Morgan and marketer and bike lover Richard Leggat are the latest additions to the board of Tourism New Zealand. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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