Posts tagged ‘Tony Bradbourne’
January 17th, 2012 by Ben Fahy
The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent). Read more »
December 2nd, 2011 by StopPress Team
Flying in the face of all the election and Christmas related advertising that has been dominating our newspapers lately, November’s winning ad, by Special Group, was created for the Newspaper Publishers’ Association using an innovative full page designed to be folded so the whole newspaper could be posted to someone overseas to celebrate the Rugby World Cup All Blacks win. Read more »
July 28th, 2011 by Ben Fahy
Put yourself in the shoes of a rugby hater for a moment. Almost everywhere you turn you are bombarded by earnest, emotional ads from sponsors of the All Blacks or the Rugby World Cup talking about long-awaited victory, national pride, unwavering support and inner belief, while the ‘cluster ruck’ of domestic broadcasters (Sky, Rugby Channel, TV3, TV One and Maori TV) screening, repeating and analysing the Big Rugby Event (BRE) means it will probably be quite difficult to escape the tournament when it kicks off. No doubt, there is plenty of excitement in the air, but MediaWorks and Special Group have decided to zig while everyone else is zagging with a cheeky, entertaining new campaign for FOUR that references the overkill and positions the channel as ‘The Home of Not Rugby’. Read more »
May 9th, 2011 by StopPress Team
How do you make your booze brand stand out a little more? Creating a reality-type series that leverages the smart ideas generated by creatives is one way, and ratings for the Smirnoff Night Project, which made its debut just under two week’s ago, point to it being an effective concept (read all about the campaign, spearheaded by Special Group,here).
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April 28th, 2011 by Ben Fahy
Back in November, Smirnoff and Special Group launched a campaign to get people to come up with kerrrazzeee ideas for events, with the winning concepts brought to life and the highs and lows of the lead-up and execution filmed for an unscripted reality show that would screen on FOUR. Well, that show kicks off tonight at 10.30 and Special Group creative director Tony Bradbourne is pretty damn excited about it.
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April 11th, 2011 by Matt Monk
The Cannes Lions International Festival of Creativity organisers have announced the line-up that will serve as the bringers of judgment to the worldwide celebration of influence and creativity. And seven talented chaps from the local biz have been chosen to head along to the Côte d’Azur, up from a mere six last year. Read more »
March 24th, 2011 by Ben Fahy
New Zealanders seem to have something of a love/hate attitude when it comes to marketing and advertising. Some despise it because it tricks people into buying things they don’t need, makes the nation fatter/drunker/more dangerous and is an industry supposedly filled with wankers. But others seem to be able to look past all that and simply enjoy biting into the fruits of the industry’s labour. Whatever the reason, there’s no doubt Kiwis are interested in it, as evidenced by the fact that the Fair Go Ad Awards is regularly among the country’s top rating shows. And CAANZ and TVNZ are hoping to tap into this interest and showcase the creative, innovative side of the business by filming the Axis award show and screening it on Ondemand. Read more »
March 4th, 2011 by Deirdre Robert
Pitching for any account is a competitive affair but when you’re pitching for a lucrative account that features five big-name, top-end car brands, you better be firing out the big guns. And that’s just what four agencies are currently doing as they muscle it out to win the newly consolidated … Read more »
February 25th, 2011 by StopPress Team
CAANZ has announced the three foreign dignitaries for Axis 2011, with Kiwi expat Andy Fackrell of 180 (Amsterdam), Bryan Rowles of 72 and Sunny (Los Angeles) and Dejan Rasic of Colman Rasic (Sydney) making up the illustrious international award hogging panel. Read more »
January 28th, 2011 by StopPress Team
Hey, creative types, it’s the last week to enter the Axis awards. And, to ramp up the excitement (and patriotism), the Axis gang, with new convenor of judges Tony Bradbourne at the helm, has released the results of an extremely scientifically robust study that shows New Zealand is the most creative country in the world. Read more »
