News
The Radio Bureau and Mental Health Foundation of New Zealand partner for Student ORCA
In 2022 students have been provided with a live brief to create an audio campaign for the Mental Health Foundation of New Zealand.
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Browsing: The Radio Bureau
News
The Radio Bureau brings expert Ralph van Dijk to New Zealand for free seminar
The Radio Bureau is bringing radio advertising expert Ralph van Dijk to New Zealand for a free seminar, in Auckland and Wellington, to help creatives and copywriters make the most out of client radio campaigns.
News
Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration
Until recently, advertising across MediaWorks’ various properties was sold by independent sales arms. And while this approach worked at a time when the lines between channels were clearly defined, it has become largely impracticable to a company that is already running integrated campaigns on major shows and is also on the verge of launching an ambitious cross-channel show fronted by Paul Henry. Since last May MediaWorks has been restructuring its sales teams, and the company’s head of revenue Liz Fraser and commerical director Paul Hancox believe they have now finalised a structure that is better suited to a landscape typified by blurred media lines.
News
TRB restructure brings about additional staff changes—UPDATED
In response to ongoing speculation about the future of The Radio Bureau, NZME and MediaWorks have released a joint statement saying that the future of the industry body “remains solid and secure”. Several sources in the industry have confirmed to StopPress that TRB will not be dissolved and that MediaWorks and NZME are working closely with the independent radio stations to re-shape the organisation to make to ensure it remains relevant in the media landscape. And this restructure has led to some additional staff changes. Update: TRB confirms three new appointments.
News
Radio survey results released, mathematical confusion reigns and The Rock and Newstalk ZB fight over top honours
Every six months, about 15000 radio listeners scattered across the country take pen to paper—or pen to diary as the case may be—and share their most intimate of radio listening habits as part of Research International’s Research Audience Measurement Survey (RAMS). And the results for the second half of the year are out.