The first Radio Industry Research Committee radio survey of 2011 has been released, with the Edge, Newstalk ZB and The Rock all claiming various number one station status. But, take away all the press release trickery and competitive gamesmanship and the the radio industry as a whole will be feeling pretty chuffed with a 5.1 percent increase in the number of humans tuning in to commercial radio since the last survey. Read more »
The creative hoedown/showdown known as the Axis awards are just around the corner and to celebrate its new sponsorship of the radio category, The Radio Bureau has launched a campaign to get punters to vote for the best New Zealand radio ad of the past decade. And what a glorious collection of advertising creativity it is. Read more »
Every six months, about 15000 radio listeners scattered across the country take pen to paper—or pen to diary as the case may be—and share their most intimate of radio listening habits as part of Research International’s Research Audience Measurement Survey (RAMS). And the results for the second half of the year are out. Read more »
The industry is gearing up for its Effie fest on Thursday night. And for those lucky/immensely talented enough to have made it through to the finals, as well as all the other tag alongs present for the festivities, there are plenty of extra-curricular activities on offer from the event sponsors, including the official post-awards shindig that’s being put on by The Radio Bureau (TRB) and New Zealand Post Targeted Communications’ slightly mysterious mobile-phone related tomfoolery. Read more »
The months are obviously getting closer together: the May winners of the ORCA’s were announced last week as The Radio Bureau did a bit of catching up. And the June certificates have also been handed out, with Karl Fleet and Tom Paine from Colenso BBDO taking out the top prize for their V Pocket Rocket Campaign for Frucor. Feast your ears on the June winning effort here. Read more »
The August winner of The Radio Bureau’s ORCA award are Matt Simpkins and Kelly Lovelock of DraftFCB for their 70th anniversary humour spot for the NZ Listener. Have a listen here.
All monthly winners have … Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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