StopPress

Breaking news from New Zealand Marketing magazine

 
 

Posts tagged ‘The Independent’

TVNZ finds its repurpose, embraces journalistic ‘Jack of all tradism’

July 12th, 2010 by

Add comment

 

As broadcasters around the world increasingly focus on the internet to distribute their news and content, as print media invests in additional video and audio assets to enhance its online offerings, and as previously separate mediums seem to become more and more alike, the quest for media convergence means many of these outlets are being forced to cut each other’s lunches and create content that can be used across different platforms. And, despite stellar ratings for its traditional free-to-air news and current affairs shows in recent months, TVNZ is preparing for this new digital frontier with what it says are the biggest changes in 20 years. Read more »

Subscribe to StopPress

Delivered free to your inbox twice a week

  • Industry


Gold sponsors


Silver sponsors

 




Ad Impact Awards
brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck


Ads@6 Brought to you by Adstream


Magazine Ad of the Month Awards
brought to you by MPA

Honouring the ads and the people responsible for producing the best ads published in New Zealand Magazines


Marketplace





Tangible Media network

Idealog
Good
NZ Marketing
NZ Fishing World
NZ Rugby World
Primary
Habitat
NZ Retail
New Zealand Weddings
Dish

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.