Numbers are very handy things (particularly when they’re working in your favour). And Freeview, Mindfood magazine and the Healthy Food Guide have employed their services to show off a bit. Read more »
Charlie Brooker, the world’s most cynical, entertaining and curmudgeonly man (and also an inter-racial lookalike of Matrix star Laurence Fishburne), offers this magnificent critique of television news reporting.
Unbelievably, this is not a South Park parody. It’s an actual campaign ad for US corporate ballbreaker Carly Fiorina, who’s running for California Senate next year and was chief exec of Hewlett-Packard for six years. The half man, half sheep, half devil who pops up for a visit (at 2.27 in the video) has been called the single most disturbing second in the internet’s history.
A promo for The Ad Show on TVNZ7, replete with billowing fabrics, sheet stroking, pool shots, doe eyes and possibly even some Vaseline on the lens.
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A plethora of crepuscular television advertising brought to you by the good folks at Adstream. Ads@6 is best served lukewarm and goes perfectly with lasagne toppers, corn chips and a vigorous session of Zumba. Zumbaaaa! Good to see ‘The Dictator’ splashing out on a new tourism campaign with a rather enticing TVC by the Sydney office of Flying Fish for Barnes, Catmur and Friends (although Monocle, that venerable, besuited, smoking jacket-wearing gentleperson of the monthly magazine world, recently dished out an upper class burn by claiming that countries need to sell themselves with the right words “and Fiji Me are definitely not the right ones”). Read more »
Broadcast programme maker Screentime has rebranded its corporate television arm as Screentime Communications, referencing the fact that its non-broadcast business is providing a growing portion of the company’s turnover. Read more »
First there’s a press release from TV3: “November has seen Nightline pull away from its competitor TV ONE’s Tonight in all key demographics.”
Then there’s one from TVNZ: “The latest news numbers show Sunrise lost a quarter of its audience in November while NZI Business and Breakfast continued to edge ahead.” Read more »
With an array of animated whizzbangery, a smoke machine, a sultry female robot voice from the future, some impressive ratings data and a fair degree of warranted braggadocio, TVNZ announced their new season line-up tonight. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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