TED calls for best ads
Ads Worth Spreading is TED’s initiative to recognise and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends. Read more »
Ads Worth Spreading is TED’s initiative to recognise and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends. Read more »
In a world-first for the global phenomenon that is TED, New Zealand’s own TEDx event, which is taking place on Sunday at Westlake Boys High School campus in Auckland, will be streamed live in partnership with TVNZ 7. Read more »
Rory Sutherland, vice chairman of Ogilvy Group, takes to the stage at the TED conference to opine on the benefits of intangible value, placebos and how tinkering with perception can be better than trying to fix reality. An erudite and rather comical talk from the quintessential adman about the psychology of marketing. And his conclusion has interesting consequences for how we look at life. Highlight of the speech: his idea to solve the world’s environmental problems by making all convicted paedophiles drive Porsche Cayennes. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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