Posts tagged ‘TBWA’
November 18th, 2011 by StopPress Team
The orange guy has been trying to get apathetic Kiwis to enrol to vote for a while now, as has comedian Guy Williams on TV3.co.nz‘s homepage. And now controversial Auckland church St Matthew in the City and TBWA\ have invoked the spirit of Kate Sheppard to try and get the modern folk to embrace the joys of democracy next weekend with a billboard that says: ‘Vote: there was a time when you couldn’t’. It’s almost the opposite of St Matthew of the Ridge’s billboard for Car Fe. Read more »
November 8th, 2011 by Ben Fahy
Who’s it for: Mitre 10 Mega and Plunket by DraftFCB and Flying Fish
Why we like it: We’re suckers for time-lapse, especially when it’s used to promote a campaign helping to raise money for Plunket. A good idea, well-made and a nice original track from Liquid Studios. Check out the website … Read more »
November 8th, 2011 by Ben Fahy
The party may be over. But, as expected, there are plenty of sponsors trying to bask in the reflected glow of the All Blacks Rugby World Cup victory, including Adidas with its new ‘all ours, again’ spot. Read more »
October 20th, 2011 by Ben Fahy
Tourism New Zealand put out a call for entries for a new agency in early September and, while TNZ’s Justin Watson made a commitment not to disclose the pitch list as “some of them might have conflicts”, it’s thought to have been whittled down to four: Clemenger Group, Droga5, Publicis Mojo and TBWA\.
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September 27th, 2011 by StopPress Team
Rugby’s pretty close to being a religion in New Zealand. And the outwardly progressive, typically controversial St Matthew in the City and its agency TBWA\ have referenced that with its latest billboard, which uses the ‘Turin Shroud’ style of iconography and endorses David Kirk as a Kiwi deity due to his team’s heroic efforts in 1987.
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September 21st, 2011 by StopPress Team
It was a 21 gun salute for Kiwi agencies at Spikes Asia, and Colenso BBDO was the sharpest shooter, taking the Digital Grand Prix for its Pedigree adoption drive, two golds, a silver and two bronzes. Read more »
September 20th, 2011 by StopPress Team
After a record 3647 entries, the 55 jury members for Spikes Asia have released the shortlists for Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film. And DDB NZ is at the front of the Kiwi pack with 15 nominations, with Colenso BBDO close behind on eight. Read more »
August 19th, 2011 by StopPress Team
It’s tough to make a buck in the music industry these days. But those creative types can sometimes make a pretty penny if they sell their soul and head into advertising. And it seems a few musos have left their instruments behind for scamp pads and sharpies of late, with Dave Gibson joining DraftFCB, the Kids of 88 starting at Barnes, Catmur & Friends and P-Money coming on-board at TBWA\. Read more »
August 12th, 2011 by StopPress Team
Back in June, UK’s Campaign magazine published a Ltd Edition Emerging Talent Portfolio that showcased “the world’s best young creative talent, as chosen by the world’s best, er, old talent” and sold it at Cannes this year for 20p a copy. And two Kiwi entries made the top 50, TBWA\’s Agency Plankton and North Shore animation house Cirkus.
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August 8th, 2011 by Ben Fahy
Life insurance is often seen as something of a morbid necessity and insurance companies often tap into the guilt factor to sell it. But Sovereign’s new campaign ‘Choose Life. Choose Sovereign’, which was developed by Whybin\TBWA and Tequila\ and continues a rebranding journey that began three years ago, aims to take a new, more positive stance on the role insurance plays in Kiwis’ lives with “a message of light-hearted empowerment”.
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