Campaigns
OMD, TBWA, 2degrees and Seen turn Auckland blue with new OOH campaign
OMD, TBWA/NZ, 2degrees and media-tech company Seen have joined forces to launch ‘Turning blue’.
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Campaigns
2degrees and TBWA\NZ’s wearable tech helps Kiwis stop the scroll
2degrees, in partnership with TBWA\NZ, has launched Ring Ring, a campaign designed to help Kiwis stop scrolling and start calling.
Campaigns
TBWA\New Zealand and Southern Cross launch The Feel Good Project
TBWA\New Zealand has launched a new campaign for the Southern Cross brand that puts real New Zealand health stories centre stage.
Campaigns
Specsavers Audiology launches new integrated campaign
Specsavers Audiology has launched a new campaign highlighting the expert hearing care it delivers to Aussies and Kiwis every day.
Campaigns
Haier and TBWA\New Zealand bring Australian Open action inside the home
TBWA\New Zealand and Haier have launched the next evolution of Haier’s Australian Open partnership campaign.
News
PlayStation NZ celebrates 30 year anniversary
PlayStation New Zealand marked its 30th anniversary with a rooftop celebration at TBWA\NZ’s headquarters in Auckland.
Awards
Kiwi agencies celebrate Campaign Agency of the Year wins
The awards, presented on December 9, recognise industry excellence across media, marketing and PR in the Asia-Pacific region.
Campaigns
ANZ kicks off Auckland FC’s second season with locker room activation
ANZ Bank New Zealand has brought football to the heart of Tāmaki Makaurau Auckland to kick off Auckland FC’s second season.
Accounts
TBWA\NZ appointed to help power Haier’s partnership with the Australian Open
TBWA\NZ has been appointed by global appliance brand Haier to manage its Australian Open sponsorship across the Tasman.
Campaigns
ANZ and TBWA\NZ capture the pride of Auckland for AFC Season Two
ANZ and TBWA\NZ have launched Auckland Forever to celebrate the city’s diversity as AFC kicks off its second A-League season.
Campaigns
Healtheries and TBWA\NZ’s Human vs Sloth sleep-off sparks conversations
Healtheries and TBWA\New Zealand have turned bedtime into primetime with a new social-first campaign called Sleep vs Sloth.
Movings & Shakings
TBWA\NZ boosts strategic and client service with four new hires
TBWA\NZ has appointed Haley Hetherington, Ellen Scholes, Harriette Hanson and Michael Lyons to lead strategy and business management.
Accounts
Specsavers appoints Ogilvy PR as new agency partner
Specsavers has combined its earned communications activity across the Tasman, appointing Ogilvy PR as its new agency partner.
Campaigns
Anchor and TBWA\NZ ‘open the door’ to dairy for half a million lactose intolerant Kiwis
Anchor and TBWA\NZ have launched a new campaign that speaks directly to the one in three Kiwis who experience lactose sensitivities.
News
TBWA\NZ and Eleven PR claim top honours at the PR Awards APAC 2025
TBWA\New Zealand and Eleven PR have won the Grand Prix alongside three Gold, three Silver and one bronze at the 2025 PR Awards Asia-Pacific.
Awards
Eight NZ finalists vie for 2025 APAC Effie honours
Effie APAC has unveiled 123 finalists competing for top honours, with eight New Zealand agencies earning recognition on the global stage.
News
TBWA\New Zealand sets up AI arm to help brands bridge the gap
TBWA\New Zealand has launched TBWA\i – a new practice designed to bring the right people, AI product and processes together.
Campaigns
Tourism New Zealand encourages travellers to ‘find your 100%’ in Aotearoa
Tourism New Zealand has launched its new global brand campaign, celebrating the people, places and culture that make Aotearoa unique.
Campaigns
Anchor and TBWA\NZ pay tribute to milk’s sporting power
To celebrate World Milk Day on June 1, Anchor and TBWA\NZ unveiled The Art of Real Milk, a tribute to the unsung sporting power of real milk.
Campaigns
ANZ’s Sharma family celebrate a big step in latest TBWA\NZ campaign
Seeing your mortgage go down is a big accomplishment and TBWA\NZ has brought that moment to life in a new TVC with ANZ’s Sharma family.
News
ANZ and TBWA\NZ press Auckland FC’s debut season to vinyl
AFC’s founding sponsor ANZ and TBWA\NZ have released a limited-edition vinyl reimagining eight highlights from the team’s debut season.
News
2degrees turns notifications into lullabies in Fairer Phones platform
As part of its ongoing campaign to promote healthier phone behaviours, 2degrees used radio ads to help people put their phones to bed.
Movings & Shakings
TBWA\NZ recognises Priyanka Patel’s exceptional leadership with a promotion
TBWA\NZ has promoted Priyanka Patel to managing partner, recognising her exceptional leadership, creative drive and client impact.
News
Mission to find the best pets and vets in Aotearoa
Southern Cross Pet Insurance has launched The Pawsies, awards open for the best dog or cat or vet clinic team in the country.
Movings & Shakings
TBWA\Sydney announces new Head of Strategy
Josh Taylor Dadds, formerly Group Strategy Director at Special New Zealand, is moving across the Tasman to take up the Head of Strategy role with TBWA\Sydney.
News
TBWA\NZ invites ‘Food Critics’ for new food waste campaign
TBWA\NZ has brought food waste to life – quite literally – by turning neglected ingredients into brutally honest food critics.
News
ANZ Bank appoints Tellus to improve agency collaboration
ANZ Bank New Zealand has appointed digital platform Tellus to enhance its agency relationships with TBWA\, PHD, and Track+Tribal.
News
TBWA\ New Zealand event provides insights into the future of sport
In February, TBWA\New Zealand brought together some of Aotearoa’s leading voices in sport, media, and technology to discuss the evolving landscape of sport.
News
ANZ and TBWA\ flip the romance script with Scammers Bloom
For Valentine’s Day, ANZ Bank and TBWA\New Zealand flipped tradition on its head with Scammers Bloom – a rose created to raise awareness about romance scams.
Campaigns
The Warehouse, TBWA\NZ and Lou Bega remind Kiwis there’s no better place for a bargain
With the help of TBWA\NZ, a new campaign is showing Kiwis that when it comes to finding a bargain, nobody does it like The Warehouse.