Posts tagged ‘TBWA’
January 20th, 2012 by Ben Fahy
It was not without a sigh and a grunt that agencies with relaxation on their minds received a notice from the Treasury on December 15 asking for interested parties to put their hands up if they wanted to work on the ‘extension of the mixed ownership model’ account. They obviously don’t know Christmas is a time of reflection for the marcomms industry. But it seems the biggest live pitch at the moment (aside from the decision on Vodafone, which is still thought to be in the hands of the global bods), is now down to the shortlist stage. Read more »
December 15th, 2011 by Ben Fahy
Christmas is a time to celebrate enduring traditions. Trees, mistletoe, binge eating, rampant consumerism. But in adland one of the most enduring traditions is seeing what progressive Auckland church St Matthew in the City puts on its billboard to celebrate the festive season and waiting for the angry response to ensue. Last year it was M&C Saatchi showing Mary and Joseph’s post-coital awkwardness and this year it’s the follow up from TBWA\: a billboard showing a shocked Mary looking at the results of her pregnancy test. Read more »
December 13th, 2011 by Cath Winks
Who’s it for: 2Degrees Mobile by TBWA and Film Construction
Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style. And we want some ”handy auto-writing arms” too.
Who’s it for: Axis Awards 2012, CAANZ by Colenso BBDO
Why we like it: It looks like a low-budget 70′s … Read more »
December 13th, 2011 by Ben Fahy
It was a big year of rugby for adidas and TBWA\ was behind much of the work done to leverage its sponsorship of the All Blacks. ‘All In’ and Stand in Black were solid campaigns, but for many they were overshadowed by the PR shitstorm that ensued after the jersey price debacle. And as the global sports giant shifts its focus away from rugby and towards other sports, so the focus also shifts away from the New Zealand branch and towards the two agencies it uses in Australia. Read more »
November 18th, 2011 by StopPress Team
The orange guy has been trying to get apathetic Kiwis to enrol to vote for a while now, as has comedian Guy Williams on TV3.co.nz‘s homepage. And now controversial Auckland church St Matthew in the City and TBWA\ have invoked the spirit of Kate Sheppard to try and get the modern folk to embrace the joys of democracy next weekend with a billboard that says: ‘Vote: there was a time when you couldn’t’. It’s almost the opposite of St Matthew of the Ridge’s billboard for Car Fe. Read more »
November 8th, 2011 by Ben Fahy
Who’s it for: Mitre 10 Mega and Plunket by DraftFCB and Flying Fish
Why we like it: We’re suckers for time-lapse, especially when it’s used to promote a campaign helping to raise money for Plunket. A good idea, well-made and a nice original track from Liquid Studios. Check out the website … Read more »
November 8th, 2011 by Ben Fahy
The party may be over. But, as expected, there are plenty of sponsors trying to bask in the reflected glow of the All Blacks Rugby World Cup victory, including Adidas with its new ‘all ours, again’ spot. Read more »
October 20th, 2011 by Ben Fahy
Tourism New Zealand put out a call for entries for a new agency in early September and, while TNZ’s Justin Watson made a commitment not to disclose the pitch list as “some of them might have conflicts”, it’s thought to have been whittled down to four: Clemenger Group, Droga5, Publicis Mojo and TBWA\.
Read more »
September 27th, 2011 by StopPress Team
Rugby’s pretty close to being a religion in New Zealand. And the outwardly progressive, typically controversial St Matthew in the City and its agency TBWA\ have referenced that with its latest billboard, which uses the ‘Turin Shroud’ style of iconography and endorses David Kirk as a Kiwi deity due to his team’s heroic efforts in 1987.
Read more »
September 21st, 2011 by StopPress Team
It was a 21 gun salute for Kiwi agencies at Spikes Asia, and Colenso BBDO was the sharpest shooter, taking the Digital Grand Prix for its Pedigree adoption drive, two golds, a silver and two bronzes. Read more »
