Posts tagged ‘sustainability’
November 2nd, 2011 by Deirdre Robert
Not convinced about the sustainability argument when it comes to the purchasing behaviour of consumers? Think again. The latest Colmar Brunton ‘Better Business Better World’ survey results reveal that sustainability influenced the purchasing decisions of 88 percent of respondents. That bodes well for purchasing potential, but on the flip side the survey also found that 72 percent couldn’t think of any brand leaders in sustainability. And if ever there was concern that the term ‘sustainability’ is still perhaps ambiguous in definition to some people, the survey found 20 percent of respondents didn’t know what it meant. Read more »
September 15th, 2011 by Ben Fahy
Per capita, New Zealand has the highest rate of banana consumption in the world. But, because we can’t grow enough of them ourselves, importing them is the only way to satisfy our voracious appetite. For All Good Organics, the problem was the wrong kind of bananas were being consumed, so it established a new socially responsible and sustainable banana brand that was, as the slogan says, good for the land, good for the grower, and good for consumers’ consciences—and they did it with an extremely limited budget and a challenger brand twinkle in the eye. Read more »
September 13th, 2011 by Sustain Team
Every year the Dow Jones Sustainability Indexes Review (DJSI World) provides a global analysis of corporate sustainability leadership across 57 sectors, capturing the top 10 percent of the biggest 2500 companies worldwide. Following this year’s assessment, 41 companies will be added to the list while 23 will be deleted. Of note when it comes to the top ranked is PepsiCo, Samsung Electronics and BMW, which is the only company in the automotive industry to be listed in this family of indexes every year since it was established in 1999. Read more »
September 7th, 2011 by Sustain Team
Showing how widespread sustainability initiatives have spread, everything from banking to architecture was honoured at last night’s Northern Sustainable Business Network (SBN) Awards and even new kid on the directories block Localist managed to score some brownie/greenie points with the judges.
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July 26th, 2011 by Ben Fahy
At a time when consumers are increasingly gravitating towards environmentally and socially responsible products, brands are increasingly ramping up their efforts to show their green stripes. Some of them are legit and based around a very real desire to create a better world, while many others appear to be indulging in a spot of greenwashing. But whatever the motivation, it’s a reaction to a definite and growing consumer trend and APN has responded with Element, “the country’s largest mass-reach social marketing magazine”. Read more »
November 3rd, 2010 by StopPress Team
Online niche retailer Natureshop isn’t particularly well known in New Zealand. But in these modern and increasingly environmentally-conscious economic times, that doesn’t necessarily matter, because through a combination of extensive online marketing, high quality e-commerce websites and a focus on sustainability, it was named New Zealand’s fastest growing exporter, fastest growing retail or consumer products business and second-fastest growing company at the 10th annual Deloitte Fast 50 index. Read more »
August 23rd, 2010 by StopPress Team
Given the way all things green swiftly lost prominence during the recession, it’s fair to say many Kiwi consumers could be classified as ‘fair-weather environmentalists’. But the results of a nationwide online ShapeNZ survey of 1811 consumers by the New Zealand Business Council for Sustainable Development show that while price is still easily the biggest single factor when it comes to the purchasing decision, big numbers of New Zealanders are considering how sustainable products are before handing over the cash. Read more »
April 29th, 2010 by StopPress Team
Sustainable business just got whole lot hotter, or cooler, with the launch of Celsias Weekly, a newsletter and daily new service and social media website for green business. Read more »
February 16th, 2010 by Gavin Healy
Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.
Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive … Read more »
September 1st, 2009 by Frances Chan
Is a one-day professional development workshop being held at the University of Auckland on Friday 16 October. Learn how to avoid greenwash and communicate effectively with ethical consumers. Tutor Kath Dewar has 18 years’ experience creating social and environmental … Read more »
