The race for convergence means hitherto distinct media entities are cutting each other’s lunch. TV and radio stations now have their own news websites, while news sites are increasingly moving into TV’s realm with video content. We wrote about it a few months back, and now the country’s most popular news site is now officially available on the big screen, as Fairfax Digital launches its Stuff IPTV Channel on Sony Internet TVs (smart TVs). Read more »
New Zealand’s passion for the RWC has already been shown through the massive TV ratings. And, not surprisingly, the major online publishers are also sitting pretty, with Nielsen Market Intelligence data showing the aggregate average daily unique browser numbers for all New Zealand websites in the sports category in September increasing by 58 percent to 332,837 compared to September 2010 (210,408) and 62 percent compared to March this year (205,688). Read more »
As a trade publication, there’s not much more we can add to the comprehensive media coverage of the earthquake being offered by New Zealand’s television, radio and print/online media outfits (Vicki Anderson’s take on events is particularly vivid). Obviously, industry issues are the least of everybody’s concerns when there have been so many fatalities in Christchurch and our families, friends and colleagues are going through utter hell, so first and foremost the thoughts of everyone here—and the thoughts of the industry as a whole—are with our embattled countryfolk. But the fact that TV3 and Stuff bid for Google search terms around the earthquake does raise some interesting ethical issues, particularly when the practice is frowned upon overseas. Judging by the comments on the story, some felt it was reprehensible, some felt it was kosher because the information was relevant and some even felt we were giving favourable treatment to TVNZ and nzherald.co.nz. But as of this morning, Tower was the only remaining advertiser on Google search and Stuff and TV3 had removed their paid listings, which seems to be an acknowledgment from the companies or their media agencies that doing so in the first place was bad form. Read more »
When it comes to increasing eyeballs, natural disasters are, rather perversely, usually good news for media owners. But where does the line get drawn? Is it acceptable for TV3 and Stuff to bid for search terms around the Christchurch earthquake? When TVNZ has committed to commercial free broadcasts from 6pm through to 12pm tomorrow and promised to make good on any campaigns impacted by the event and Google has set up a people finder (although it also benefits from the search purchasing), it seems awfully cynical to try and benefit from the disaster. As one media insider says, “this is not a time to increase traffic through to a website through paid means”.
Read more »
The NBR gave Stuff’s digital billboard promotion a bit of grief this week after it suffered from a few technical difficulties. But the glitches have obviously been ironed out and Fairfax is now using arbitrary capitalisation to trumpet the arrival of “New Zealand’s First Interactive News Billboard” in Aotea Square in Auckland.
Read more »
Small, very New Zealandy and not very old agency Josh&Jamie is steadily becoming not so small, continuing its solid run of victories after taking Fairfax Media’s online news-site Stuff.co.nz off incumbent Big Communications in a competitive pitch. Read more »
Fairfax Media is harnessing the raw power of the crowd to try and weed out a few more dodgy financial dealings from our elected officials, giving the public the chance to trawl through the thousands of pages of credit card transactions and receipts from 2003 to 2010 that were collated by The Department of Internal Affairs and review them online. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
Advertisement
Brought to you by
Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
List of important industry bodies
Delivered free to your inbox twice a week
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck
Honouring the ads and the people responsible for producing the best ads published in New Zealand Magazines
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
