Posts tagged ‘StopPress’
December 16th, 2011 by Ben Fahy
Huzzah! The Great New Zealand Slow-down is upon us once again, which means this is the last StopPress newsletter of the year. And what a year it’s been. There was plenty of RWC excitement/enthralling RWC brinkmanship, an array of gripping PR disasters, a host of amazing award-winning campaigns, many terrible, non-award-winning campaigns, some good old fashioned stoushes, a fair bit of interest/controversy over some very large pitches, unrelenting consumer and media evolution and, as per usual, no shortage of ship-jumping and big recruitment announcements. And we–and you news-hungry marcomms beasts—wouldn’t want it any other way. StopPress has continued to grow steadily since it was launched in 2009 and we’ve added a few new strings to our bow this year (progress never sleeps, of course, so we’ve got a few more irons in the fire for 2012). Thanks to the team, our readers, our sponsors, our contributors, our advertisers and, yes, even our anonymous commentators. We couldn’t do it without you (well, we could, but it would be pretty average). We’ll be back on deck with our first newsletter on January 17 and inbetween sausages we’ll try and put up a few nuggets on the website. So, until next year, may your turduckens be moist this Christmas. Read more »
November 23rd, 2011 by StopPress Team
StopPress and the MPA are celebrating New Zealand’s best magazine ad creative with a new competition called The Glossies, which gives you the chance to win a monthly lunch at Vinnies and a major prize of $10,000 worth of travel.
Read more »
May 20th, 2011 by Ben Fahy
A couple of weeks back, a group of ridiculously good looking, extremely important and intimidatingly intelligent advertising, marketing and media folk from Skyline Garages, Barnes, Catmur & Friends, ThinkTV and StopPress took a wee trip to the new and particularly classy Auckland Viaduct establishment Snapdragon to celebrate a famous, if slightly controversial, victory in the inaugural Think TV TVC of the Year competition with a good old-fashioned long and fairly wet lunch. We promised some photos of this auspicious event to inspire jealousy (and possibly even vitriolic comments), so fill your boots. And if you’re looking for a venue for your next event (or power lunch), we can assure you Snapdragon is a very good option.
Read more »
February 3rd, 2011 by Ben Fahy
In what some marketing experts claim is the best thing since sliced bacon, Colmar Brunton has joined forces with StopPress to bring you a new—and particularly useful—addition to the website. So, dear readers, let us introduce you to the Ad Impact Award, a monthly honour that will be bestowed on the TV brand ads that are proven to have the biggest impact on consumers—and therefore get more bang for the client’s buck and better results for the brand. Read more »
December 17th, 2010 by Ben Fahy
This is the last official StopPress day of the year. Thank God, we—and probably you—say. We’re off to gorge ourselves to within an inch our lives over Christmas, tip over a few cars and throw bottles at the police as we celebrate a traditional Kiwi New Years and try valiantly to avoid getting sunburnt tops of the feet. Hearty thanks to all our readers, advertisers, sponsors, contributors, commentors and team members. It’s been a great first year for us and, as per usual, an interesting year for what really is a pretty damn exciting industry to work in (imagine being an accountant? Borrrring). It was a helluva lot of fun writing about it all and we look forward to more frivolity, tomfoolery and cheesy puntastic headlines next year, starting 17 January (well, as much as you can look forward to getting back to work just before you go on holiday). Have a good’un, StopPressers. And make sure you fill in our survey, which will be up over the break. Read more »
November 3rd, 2010 by StopPress Team
With every new model released, mobile phones become less like mobile phones and more like computers. Data plans are slowly becoming more reasonable and, with Apple and Google already in on the action, mobile marketing is slated as one of the many next big things for the marcomms sector. As such, the demand for third-party metrics on mobile internet usage from advertisers and publishers in New Zealand is increasing, so Nielsen has responded to that demand with Mobile Market Intelligence (MI), something it claims is a world first in online audience measurement methodology. Read more »
August 10th, 2010 by StopPress Team
Usually our bragging is completely unfounded and based entirely on lies. But not this time: Nielsen has shown that StopPress is still at the top of the table when it comes to the percentage of visitors who have used a mobile phone to access the internet for the month of July. And, by extension, it would seem that you tech-savvy information hounds obviously have your hands on the lentils/fingers on the pulse when it comes to mobile usage. Read more »
July 20th, 2010 by Ben Fahy
We all know the marcomms community thrives under pressure. As a result, entries tend to come in at the last minute (that was certainly the case for entries into this year’s Marketing Awards). And time is running out to get your name in the hat for the Creative Challenge—and get your hands on the $125,000 prize—with registrations for the inaugural event set to close tomorrow. Read more »
July 15th, 2010 by Ben Fahy
Ah, the magazine cover. How we love the way you capture the consumer’s attention. How we love critiquing the efforts of our competitors. And how we love the mixture of art and science often required to create a stunner. Well, undercover cover lovers rejoice, for The Maggies have been shipped in from the UK and entries for the inaugural New Zealand competition are now open. Read more »
July 8th, 2010 by Ben Fahy
Nothing focuses the mind like a deadline (aside perhaps from P). And Adshel, the Auckland Fringe and StopPress have joined forces to see if that rule also applies to the dark, mysterious advertising arts with the announcement of the Creative Challenge, a new event that aims to showcase the talents of Kiwi creatives and, at the same time, promote creative excellence in outdoor advertising. Read more »
