News
KFC’s Zing Air takes to the sky for the first time
Over the weekend, the first flight of KFC’s Zing Air took off with a group of Kiwis to watch the Blues take on the Hurricanes at Sky Stadium.
Get the latest direct to your inbox twice a week. Sign up today.
Browsing: Special Group
Special Group
Stories about Special Group published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
They say: “We are a modern, independent communications company working across advertising, PR, design and digital. With a track record of producing highly effective strategic and creative campaigns. Named ‘New Zealand Effie Agency of the Year’ 2023 & 2025 and Campaign ‘Global Creative Agency of the Year’ 2021, 2023 & 2024 – more than any other agency in the world. We create ideas that drive fame, earn attention and deliver real business results for ambitious brands.”
Special is a founder member of Agency Directory – find out more about them here.
News
KFC’s fish and chips brings Kiwis to the beach
Thousands of New Zealanders travelled from as far as Hamilton to get their hands on KFC’s limited edition Kentucky Fish & Chips, raising $40,000 for Surf Life Saving New Zealand.
News
Fly me to the game with KFC and the Super Rugby
Hold onto your drumsticks because this Super Rugby season, KFC is taking fan loyalty to new heights – introducing Zing Air.
Campaigns
Show us yours: Sexual Wellbeing Aotearoa encourages Kiwis to draw their ‘bits’
Launching its first ever social media activation was scary for Sexual Wellbeing Aotearoa – especially as it involved turning peoples’ ‘bits’ into plushies.
News
Trade Me’s Job Hunt January returns: Kathmandu searches for Overseas Enthusiast
TradeMe’s Job Hunt January is back and this time, they’ve partnered with outdoor clothing and equipment brand Kathmandu to offer the position of Overseas Enthusiast.
Movings & Shakings
Special PR announces new Head of Brand Experience
Special PR has welcomed Jessica McColl to the team as its Head of Brand Experience. McColl brings an impressive career of creative and experiential know-how.
News
Cher turns back time in latest Uber Eats campaign
Uber Eats is back with its ‘Get almost, almost anything’ campaign, reminding Kiwis and Australians that the service can deliver more than their favourite takeaway meal.
Campaigns
Let’s Talk about your ‘bits’: Breaking down sexual health barriers
Special Wellington has brought Sexual Wellbeing Aotearoa’s new branding, ‘Let’s Talk,’ to life with an inventive campaign titled Emotional Support Bits.
News
‘Scamathon’ highlights the $3.8m a week given to cyber scammers
Scammers thank us very much for their kind ‘donations’ in a Telethon-like event for the National Cyber Security Centre. Special Wellington, MBM and Honeymoon Films staged the happenings for Cyber Smart Week.
News
A more inclusive society is a stronger one: Special’s tool to increase diversity in advertising
Special Group is championing inclusivity in advertising with a new tool: The Inclusive Code, with chapter one focusing on the disabled community.
News
University of Otago encourages students to heed migration call
Every year, thousands migrate down to Aotearoa New Zealand’s deep south – albatross, seals, great white sharks, students.
Awards
Mango’s ‘Correct the Internet’ wins big at PRINZ
Mango Communications took out the Supreme Award, and One Plus One and Special Group received gold for PR Agency of the year at the 2024 PRINZ Awards.
Movings & Shakings
Special PR expands team with two senior hires
Special PR expands with two senior staff, Georgie Zonneveld and Harry Willis as PR Directors. The pair will work across Special’s lifestyle accounts.
Awards
Finalists announced for 2024 PRINZ Awards
The Public Relations Institute of New Zealand (PRINZ) are marking the milestone of their 50th Annual PRINZ Awards, they are delighted to announce 45 finalists from across 16 categories for 2024.
International
Special wins Effie APAC Agency of the Year
Special had a standout evening at the APAC Effie Awards, clinching three gold awards.
Awards
PRINZ Awards 2023 finalists announced
The finalists for this year’s PRINZ Awards have been announced, with 32 outstanding entries making the cut out of a total of 113 submissions.
News
Spikes Asia announces big wins for DDB, RUN and Special
The 2023 Spikes Asia Awards announced DDB Group Aotearoa and Special as recipients of Grand Prix and Special Awards respectively.
StopPress exclusives
Year in Review 2022: Kelly Grindle of Special PR
From being awarded a PR Lion at Cannes, to welcoming new team members, Kelly Grindle of Special PR reflects on a winner of a year.
Movings & Shakings
Special hires Dentsu GM of Strategy
Claire Bradbourne has been appointed by Special Group New Zealand to guide global growth.
News
Tourism New Zealand hands evolution of ‘100% Pure’ brand to Special Group
Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
News
Colenso BBDO and Special Group have strong outings at the 2018 APAC Effies
Over the weekend Colenso BBDO and Special Group took home respective awards at the APAC Effies in Singapore. Colenso was named runner-up Agency of the Year and both agencies contributed to a haul of five gold, one silver, and four bronze gongs.
News
A fusion of design and creativity: how Special Group is forging a path forward, taking challenges in its stride
In the wake of losing one of its founding partners Rob Jack and the 2degrees work, Special Group has kicked off 2018 by being named Campaign Brief New Zealand Agency of the Year. Not only is it a sign of the innovation it’s giving to clients with its design-thinking, it shows how that thinking is being applied to the agency itself. We talk to executive creative director and founder Tony Bradbourne, creative director and founder Heath Lowe, and managing partner Michael Redwood about the last 10 years, the challenges it’s overcome and how it’s maintaining its momentum.
News
Ads of the Week: 20 March
2degrees, Samsung, Holden and Scapegrace by Rogue Society Distilling Co show us how it’s done.
News
A new mix of billboards for Smirnoff and Special Group
Special Group has launched its latest round of Smirnoff billboards as part of the ‘Pure Potential’ campaign.
News
The best of StopPress 2017
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
News
Colenso BBDO, FCB Media, Little Giant and Special Group win top spots at Campaign Asia-Pacific Agency of the Year Awards
Colenso BBDO took home New Zealand creative agency of the year while FCB Media won New Zealand media agency of the year at the awards held in Singapore.
Movings & Shakings
Rory Gallery to join Special Group as head of strategy
Special Group has appointed Rory Gallery to the position of head of strategy.
News
Effies 2017: FCB basks in golden glow, owns the night with Mercury
Last night, Auckland’s Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here’s the low down of who won what.
News
Ch-ch-changes: TSB unveils its new look via Special Group and Finch
After 167 years in business, TSB’s undergone a customer-driven makeover by shortening its name alongside a redesigning logo. To launch its new identity, the bank’s rolled out a new advertising campaign via Special Group and Finch.