Campaigns
KFC puts Super Rugby club loyalty to the test
KFC is putting Kiwi rugby fans’ loyalty to the test with a lie detector experience, brought to life by Special PR.
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Browsing: Special Group
Special Group
Stories about Special Group published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
They say: “We are a modern, independent communications company working across advertising, PR, design and digital. With a track record of producing highly effective strategic and creative campaigns. Named ‘New Zealand Effie Agency of the Year’ 2023 & 2025 and Campaign ‘Global Creative Agency of the Year’ 2021, 2023 & 2024 – more than any other agency in the world. We create ideas that drive fame, earn attention and deliver real business results for ambitious brands.”
Special is a founder member of Agency Directory – find out more about them here.
Movings & Shakings
Jessica Allison joins Special PR
Special PR is welcoming industry leader Jessica Allison to the team as general manager of its Auckland office.
Awards
The One Show announces 11 finalists from NZ
The One Club for Creativity has announced the finalists for The One Show 2026, including 11 from New Zealand.
Campaigns
Special launches new brand platform for Ryobi
Special has unveiled a new brand platform for power tool company Ryobi, the first initiative in their partnership.
Awards
Special US named AdAge’s Independent Agency of the Year
Special’s US office is celebrating being named the 2026 Independent Agency of the Year by industry publication AdAge.
Movings & Shakings
Special promotes Jolene D’Souza to joint head of strategy
Special has further strengthened its national strategy leadership team by promoting Jolene D’Souza to head of strategy, New Zealand.
Campaigns
Trade Me Marketplace gives Kiwis something to sing about
Special, Darkhorse, MBM and TRA have launched a campaign announcing the end of success fees for casual sellers on Trade Me Marketplace.
Campaigns
Contact flatties find their groove in latest campaign chapter via Special
Contact Energy has unveiled the next iteration of the ‘It’s Good to be home’ platform via agency partner Special.
Accounts
Breast Cancer Foundation NZ appoints Special as its creative agency
Breast Cancer Foundation NZ has appointed Special as its lead strategic and creative agency in a new partnership.
Movings & Shakings
Special promotes Gareth Rice to creative director
Special has promoted Gareth Rice to creative director, marking a new chapter in his two-decade-long creative career.
Campaigns
Heineken Silver serves up summer with Parnell lawn bar
Heineken Silver has opened the gates to Club Silver, an open air lawn bar at the Parnell Lawn Tennis Club, running until January 31
Awards
Kiwi agencies celebrate Campaign Agency of the Year wins
The awards, presented on December 9, recognise industry excellence across media, marketing and PR in the Asia-Pacific region.
Accounts
Kiwibank announces new agency model made up of Kiwi indies
We want our agency model to be as ambitious, future-focused and uniquely New Zealand as we are, says Kiwibank’s Simon Hofmann.
Campaigns
Uber Eats and Special serve up swear-worthy Ding Dong Deals
The campaign blends the charm of Aussie and Kiwi humour with the inevitable swearing at deals that are too good to be true.
News
Michelin Guide adds Aotearoa to the menu
Michelin Guide inspectors have already landed on New Zealand shores and are anonymously preparing their restaurant selection.
News
Motion Sickness, Special and dentsu win big at Effies
Motion Sickness received the Grand Effie for its campaign, Make New Zealand the Best Place in the World to have Herpes.
Campaigns
Export, Special and dentsu take Kiwis off the beaten track with new campaign
Export, Special PR and dentsu Aotearoa have launched the Export Great Walk which offers Kiwis an epic summer trail experience on November 15.
Awards
Special celebrates busy and brilliant year with 26 B&T nominations
Special Group has been shortlisted 26 times at the 2025 B&T Awards, defending its Aotearoa NZ Agency of the Year title for the sixth time.
Awards
Special and All is for All wins gold for Inclusive Code at Best Design Awards
Special has won Gold for the Inclusive Code at the Best Design Awards. The agency also received five silver and eight bronze awards.
News
New Zealand International Convention Centre appoints Special PR ahead of 2026 launch
Special PR has been appointed as PR and events agency for the launch of the New Zealand International Convention Centre.
Movings & Shakings
Special PR announces three new appointments
Special PR has welcomed Julianna Permitin as Senior PR Director, Kale Dixon as Senior PR Executive, and Georgia Grindle as PR Executive.
Campaigns
From haute couture to hound couture: Greyhounds take to the catwalk for NZ Fashion Week
Greyhounds took centre stage at New Zealand Fashion Week as part of a new campaign for charity Greyhounds as Pets, via Special.
Movings & Shakings
Special appoints Jane Etheridge as strategy director
Special is bolstering its strategic offering by appointing Jane Etheridge as strategy director in the agency’s Auckland office.
Campaigns
25 years after he starred with Tom Hanks, Special PR updates us on Wilson the volleyball
Wilson the volleyball from Cast Away lives Happily Ever After in a new film from Special PR and Tourism Fiji.
Movings & Shakings
Special welcomes four new team members
Special has strengthened its team with four key new hires across business management who bring significant experience and capability.
News
And the brand with the most NZ Marketing awards nominations goes to…
The list of finalists for the 2025 YouTube NZ Marketing Awards has been announced with Kiwibank leading the charge with the most nominations.
Movings & Shakings
Special Wellington welcomes three to the team
Special Wellington has appointed three new staff to its business and design teams, following a recent slew of new business wins in 2024.
Opinion
April Fools fun
Kiwi brands embraced 2025’s trend towards playfulness with a bunch of April Fools japes. Zahra Shahtahmasebi rounds up her favourites.
News
Fisher Funds has Special Reasons to celebrate in 2025
Fisher Funds has appointed Special as its creative agency, and Reason as its media and performance marketing partner after a competitive pitch.
News
Vanilla Ice is back in the top spot after beer campaign recognised by Best Ads
‘Ice Ice Baby’ hit number one in the world back in 1990, and now Vanilla Ice is back at number one with the Export Ultra Cold Call Back Service on BestAds.com.