Posts tagged ‘Special Group’
February 3rd, 2012 by Cath Winks
Special Group duo Kim Fraser and Sarah Frizzell took the combined Dec/Jan ORCA with their ’91 Days of Summer’ campaign for Streets Ice Cream. They made 91 different ads, turning each day of summer into a national day. “December 4. National Weta Freak Out Day. Nothing says summer like a weta under that thing you just picked up. Is it a giant insect or a tiny brown crayfish? Doesn’t matter, your boyfriend still needs to man up, and grab a glass and a piece of cardboard.” Read more »
January 24th, 2012 by StopPress Team
Special Group managed to take home 4 Caxton awards in 2011 for its Orcon Business banner, including the Quinlivan Black Best in Show, and it’s kept its name in the hat for the next round after winning the Oct/Nov ‘Could be a Caxton’ award for its ‘Send a Newspaper’ ad for the Newspaper Publishers’ Association. Read more »
January 17th, 2012 by Ben Fahy
Who’s it for: Unitec by Special Group and Film Construction
Why we like it: The final set of 60-second ads in this year-long reality-advertising series showed just how much students can change if they put their mind to it. It was a risky strategy to follow them through thick and thin, … Read more »
January 17th, 2012 by Ben Fahy
The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent). Read more »
January 16th, 2012 by StopPress Team
While the mass-market weeklies continued to struggle last year, ACP popped a few corks when Woman’s Day finally edged out Woman’s Weekly in both circulation and readership after a very long wait. Elsewhere in 2011, special interest magazines largely seemed to hold firm despite the gloomy economy—and the predictions of death from the digitally-focused doomsayers. Sales manager Paul Gardiner goes to town on 2011. Read more »
December 2nd, 2011 by StopPress Team
Flying in the face of all the election and Christmas related advertising that has been dominating our newspapers lately, November’s winning ad, by Special Group, was created for the Newspaper Publishers’ Association using an innovative full page designed to be folded so the whole newspaper could be posted to someone overseas to celebrate the Rugby World Cup All Blacks win. Read more »
November 29th, 2011 by StopPress Team
The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom. Read more »
November 18th, 2011 by StopPress Team
Despite tough times for print, newspapers remain close to Kiwis hearts, even when they’re overseas. Special Group has followed up its Kiwis Together campaign with a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas – so they could read enjoy it just as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.
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November 10th, 2011 by Ben Fahy
Amid all the global economic carnage, Deloitte Fast 50 was almost like an island of business optimism. Powershop took out the top-spot with the competition’s highest ever growth rate of 5280 percent, 2degrees was next on 3761 percent and many impressive smaller, often under-the-radar businesses from across the spectrum were recognised. But Special Group and The Research Agency stood out in the marcomms sector after being ranked as New Zealand’s 16th and 42nd fastest growing companies respectively.
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November 4th, 2011 by Ben Fahy
The Air New Zealand business is thought to be up for pitch, with a rumoured list of Saatchi & Saatchi, DraftFCB, Special Group and the incumbent .99/Colenso all gunning for one of the country’s best-loved brands. Read more »
