In an effort to create a snapshot of New Zealand through the eyes of social media, Vodafone recently asked Kiwis to share their Tweets, Txts, status updates, videos, and pictures as part of Share Everything Day on 8 July. And the end result of all that sharing, a short-film created by Satellite Media, was released on Vodafone’s Facebook page today. Read more »
As everyone knows, the internet is a wonderful thing to waste time on and social media is often singled out as the biggest cause of this timewastery. Now comScore’s Media Metrix service has delivered some local proof, with its recent study on internet usage in New Zealand showing social networking is the most popular online activity, accounting for one of every five minutes spent online in May.
Hopefully. After one week of playing with it, I’m impressed. The ease of keeping your profile secure from certain people and being able to easily see exactly what information is displayed to who, as well as the addition of “Hang outs” and a few other features is great. Read more »
Ecostore’s latest campaign has been pushing the ‘I’m not a guinea pig line’ to encourage consumers to opt out of using nasty chemicals often found in other baby, beauty, body and household cleaning products. Now, in what it claims is a marketing first, it’s taking that idea a step further by trying to get consumers’ entire Facebook networks to do the same. Read more »
Even an earthquake striking in the middle of a massive international project didn’t slow down Christchurch-based digital agency Vizualise for long. But if it wasn’t for cloud computing, director Rupert Deans says continuing to work on a “major project for a US-based charity” that’s yet to launch would have been impossible. Read more »
YouTube and Ridley Scott captured the world in action to great effect recently with Life in a Day. And now Vodafone is taking a similar idea and localising it with Share Everything Day, which aims to find out what New Zealanders are sharing and how they’re using social media. Read more »
In this edition of Michael Carney’s Marketing Week, how pollinators differ from influencers, social media’s skeleton is dug up, Sky future-proofs itself by looking at use-by dates for recorded content, short and sweet marketing snippets and an event for marketers hoping to prosper from the Rugby World Cup. Read more »
If you think a ‘like to enter’ competition on your company’s Facebook page is a cunning way to grow your follower numbers, you’re probably right in the short term. But if you treat it as a loyalty database, be prepared for some repercussions. Read more »
Over the past month we’ve rolled out our Colmar Brunton nzgirl Women’s Tracker presentation to agencies and clients and one of the key discussions from the preso has been around Twitter. While the most commonly bandied-around, unlikely-to-be-grounded-in-fact number of participators in New Zealand is around nice percent I suspect the reality is much smaller. And in an industry more likely to be exposed to new communication tools, I found only a very small number of people actively participating. In some agency meetings, often in a room of twenty media buyers, not one of them was tweeting. Read more »
Facebook seems to have stumbled upon the perfect mix of narcissism and voyeurism. But in an effort to promote its new Core i5 processor, Intel has taken that to new, very impressive extremes with one of the coolest online branding efforts we’ve ever seen: The Museum of Me. Read more »
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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