Posts tagged ‘social media’
July 22nd, 2010 by Michael Carney
Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week.
- Analogue TV is either dead or on death’s door overseas. How long has it got to live here?
- How to catch the elusive black swan.
- Are you overlooking the oldies?
- The paywall prognostications come thick and fast. So how is Rupert faring?
- What people really think of advertising?
- The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast.
- Tips and tricks for post-recession category management.
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July 16th, 2010 by Simon Pound
Wonderful pearls of Wammo, Pound and Mash marcomms wisdom that have been carefully harvested from the oyster of ignorance especially for you. Read more »
July 15th, 2010 by Ben Fahy
Everyone loves the Old Spice guy. His musk is like the bottled essence of man. His rich, dulcet tones have made ladies all around the world instantly fall pregnant. And his ability to be on a horse is unparalleled. The first ad went crazy online and rightfully took the Film Grand Prix at Cannes recently, the second was a reasonable follow up and he’s also done plenty of others, including this moustache spot. But the agency responsible for creating the ‘man your man could smell like’ meme, Wieden + Kennedy, has taken ‘conversations with the brand’ up a big notch with its latest effort. Read more »
July 5th, 2010 by StopPress Team
Air New Zealand already has plenty of customer loyalty, but plenty obviously isn’t enough, because the national carrier has come up with another way to inspire brand allegiance after it jumped on the location-based social media bandwagon and opened its Foursquare account. Read more »
June 29th, 2010 by StopPress Team
Despite our apathetic streak (or, perhaps more accurately, a national belief that if you just keep moseying on things will probably come right eventually), new research has showed that New Zealand consumers are actually fighting back against poor customer experiences and voting with their feet when businesses don’t meet their expectations. Read more »
June 17th, 2010 by Michael Carney
In this installment of Michael Carney’s Marketing Week:
- What’s the frequency, Kenneth?
- Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it?
- Virtually possible: eWestfield on the cards.
- Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors.
- Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out.
- Google plans its next assault. This time, music.
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June 10th, 2010 by Michael Carney
In this installment of Michael Carney’s Marketing Week:
- Trade Me gets with the daily deals programme
- iAds steam ahead in the US
- The BBC begins what might be a new paradigm for paid content online
- Social media reaches the tipping point
- RIP, Independent
- What will this year’s most popular sales and lead generation strategies be?
- Get your names in the hat for the third Social Media Marketing eCourse. And there’s even a new option available for the ‘time-poor’.
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June 8th, 2010 by Alex Erasmus
There have been lots of conversations recently about privacy, specifically in social media. Mark Zuckerberg, founder and head-honcho at Facebook, got very sweaty when discussing the topic recently. So if Mark Zuckerberg, one of the pioneers of the share everything world we live in, is getting sweaty about ongoing privacy concerns, then perhaps we should all be worrying. Read more »
June 3rd, 2010 by Ben Fahy
Steve Jobs introduces the Death Star. And more iPad tomfoolery, this time with our old friend velcro.
The second installment of the Olympus PEN series. 355 pictures were taken, printed in billboard size and shot again – and the video was produced with the Olympus PEN itself, without any tricks … Read more »
June 3rd, 2010 by Michael Carney
In this installment of Michael Carney’s Marketing Week:
- As TV watching habits change, audience measurement is changing with it.
- Is social buzz leading to more ka-ching? Nielsen says ‘meh, not really’.
- Online video is hot. And B2BTV hopes to tap into it for the New Zealand market.
- Can our internet infrastructure actually handle the iPad?
- Whitcoulls launches an e-reader. But, without cellular connectivity, will it be able to compete?
- Data-driven coupons show their worth.
- Survey your way to a fitter, healthier marketing you, and expand your mind by getting a spot in the third Social Media Marketing Course.
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