He’s one of the main brains behind Social Media Junction, he co-founded Media Mingle, Social Media Club Auckland and the marketing-related Twitter discussion #markchat, and he’s one of those rare creatures, a man working in PR. So here’s what floated—and sank—the boat of Bullet PR’s Alex Erasmus this year. Read more »
Like any new form of marketing, there was plenty of trepidation when social media began to go mainstream. And some senior executives still feel the jury is out when it comes to investing large chunks of budget in it. They want to know how it’s going to feed back into the business, and rightly so. So while the first phase of social media—the one where people jump online and create profiles—has already happened, companies are still figuring out how to make the central theory behind social media (conversation, not broadcast) relevant to the entire business. Read more »
If you miss today’s 5pm deadline to enter the New Zealand Marketing Association’s RSVP and Nexus Awards, they would like to alert you slackers to the fact that, if you pay your extension fee, there’s a maximum of one extra week to get your entries in. Also, early bird discounts for Social Media Junction 2 run out next week. Read more »
Crisis communications is one of the easiest areas to study and gain an appreciation for tangible social media ROI. And while we can never fully prepare for a natural disaster or acts of God, the advances in digital media can help accelerate the recovery. They can also help change the structure and procedures of previously traditional and parochial communications departments, as the State Government of Victoria in Australia discovered when it was subjected to some of the worst bushfires ever seen last year. Read more »
We’ve had Yahoo!, Google, Bebo, Twitter, Facebook, Snapr, Foursquare and numerous other strange made-up words making waves in the online/social media space in recent times. So whatever next? We’ve got two day passes to Social Media Junction 2 to give away, one to the ‘Social Media Marketing ROI’ course on 16 November and one to the ‘Social Media Content Strategy’ course on 17 November. So you could save yourself $595 and fill your brain with knowledge, and all you have to do is devise a suitably trendy, preferably ridiculous name for the next big social media tool. Read more »
Michael Fox set up online shoe company ‘Shoes of Prey’ after leaving Google in April 2009. Like many others, he believed he had a compelling business idea: to sell customisable women’s shoes and do it entirely online. And to level out the playing field against all the major retailers, Fox crafted a way of creating huge online buzz. Read more »
With the Social Media Junction 2 conference line-up now confirmed for 16-17 November 2010 at SkyCity in Auckland, it’s timely to discuss one its key themes: content marketing strategies. And, more specifically, the difference between doing social media and doing it right, a topic conference keynote speaker Lee Odden will delve into.
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After a hugely successful inaugural conference in May that attracted more than 200 Kiwi marketers, Social Media Junction is returning for its second edition with six international speakers on 16-17 November at SkyCity in Auckland. And the theme this time around is ‘Achieving ROI in your Social Media Marketing Strategy.’ Read more »
The heads were down and the fingers were furiously a-tweetin’ yesterday at the inaugural Social Media Junction (SMJ). And an array of big social media brains spilled their secrets and gave tips, tricks and advice on best practice to around 200 conference goers at Sky City hoping to get to grips with this increasingly important but at-times intimidating marketing realm. Read more »
You get a feeling for the stories that will spark some debate on StopPress. And the story on Friday about Air New Zealand chief executive Rob Fyfe’s rather original response to an editorial that was featured in last week’s Listener was always going to be a bit of a doozy.
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