Once upon a time, newspapers were rivers of gold. But, as everyone knows, those rivers have started to dry up recently as readers went online and got their news hit for free. Now publishers around the world are embracing visual media—and competing with broadcasters—to try and fill the financial void. And Fairfax has joined that brigade with its soon-to-launch local IPTV arm. Read more »
Kiwibank has just released its own movie trailer. And now Fairfax Media, with the help of Y&R and Fracture, has followed suit, evolving the ‘Arm Yourself’ trade campaign into a graphic-novel inspired movie trailer you can view online—and feature in—at www.fairfaxlookamazing.co.nz. Read more »
The historic Press building was badly damaged in last week’s earthquake and, sadly, Fairfax lost one of its staff members in the disaster. But, as The Press editor Andrew Holden’s story details, even when surrounded by death and destruction, journalistic duty kicked in and, with the help of the other Fairfax hubs, the team somehow managed to get a paper out the next day. And as the rest of New Zealand watched and listened to the broadcasts, many Christchurch residents were still without power, which meant the local papers became the main source of information. Sandra King, group sales and marketing manager, Fairfax Media, sent this note to agency partners and clients about the state of the Christchurch paper, which is set to celebrate its 150th anniversary in May.
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The Nielsen newspaper readership survey year on year comparative results are black and white and read all over: APN’s NZ Herald and the Herald on Sunday are the only newspapers that have improved their readerships nationally, and Sunday News, Dominion Post and Sunday Star-Times, all published by Fairfax, have each lost readership of 10 percent or more throughout the country. Read more »
Stuff.co.nz dominated the digital categories at this year’s Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has “significantly outperformed the market” in terms of its display advertising revenue, “almost doubling” the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren’t quite so forthcoming. Read more »
Small, very New Zealandy and not very old agency Josh&Jamie is steadily becoming not so small, continuing its solid run of victories after taking Fairfax Media’s online news-site Stuff.co.nz off incumbent Big Communications in a competitive pitch. Read more »
Niche creativity, consumer empowerment via social media – and, therefore, engagement measures – and the innovative uses of media hardware are the themes dominating Cannes Lions this year. Read more »
Fairfax Media hasn’t been making too many friends recently: last week it decided to close business newspaper The Independent. And now it has fallen foul of a rival publisher after incorrectly claiming ownership of a magazine in some of its recent sales material. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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